Nestle Coffee Partners wanted to generate buzz and excitement around the launch of the new Starbucks Nespresso Vertuo line. The goal was to drive awareness and store visits to Target stores where the Starbucks Nespresso Vertuo capsules were being sold.
The six-week campaign targeted digital billboards and Uber OOH vehicles within a 5-mile radius of the top 100-performing Target stores nationwide. The DOOH ads were complemented with native mobile ads to exposed consumers and/or look-like audiences to extend the reach and reinforce messaging with a “shop now” CTA link to drive guests to the brand page on Target.com.
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