Pharma Brand Fights Cold and Flu with Real-World Screens

Pharma Brand Fights Cold and Flu with Real-World Screens

A popular pharmaceutical brand conquered cold and flu season with a 35% lift in ad recommendability and purchase consideration!

BACKGROUND

A well-known cold & flu company is looking to target audiences in New York and Los Angeles to enhance awareness of their 12-hour medication. The objective of this campaign is to transition users of their 4-hour product to the new 12-hour offering while also broadening their demographic reach to include individuals aged 35 and above.

STRATEGY

The pharmaceutical brand leveraged Adomni’s platform to target adults aged 35 and above across billboards and urban panels across New York and Los Angeles. The winter campaign strategically utilized dayparting tools customized for each venue to maximize visibility and effectively allocate the budget.

The Goals

  • Enhance ad recall and brand awareness for the 12-hour medication
  • Elevate recommendability and purchase intent

Our Approach

  • Served ads on billboards and urban panels during peak cold and flu season
  • Targeted adults over 35 in New York and Los Angeles
  • Utilized dayparting specific to each venue to boost visibility and engagement

The Results

  • Campaign garnered 28M+ impressions
  • Generated a 35% lift in ad recommendability
  • Boosted purchase intent by 30% and purchase consideration by 35%
  • Increased brand awareness and brand favorability by 25%

Ready to get started?

Request a consultation or submit a campaign brief