BACKGROUND
A well-known cold & flu company is looking to target audiences in New York and Los Angeles to enhance awareness of their 12-hour medication. The objective of this campaign is to transition users of their 4-hour product to the new 12-hour offering while also broadening their demographic reach to include individuals aged 35 and above.
STRATEGY
The pharmaceutical brand leveraged Adomni’s platform to target adults aged 35 and above across billboards and urban panels across New York and Los Angeles. The winter campaign strategically utilized dayparting tools customized for each venue to maximize visibility and effectively allocate the budget.
The Goals
Our Approach
The Results
Request a consultation or submit a campaign brief