Retail holiday campaign drives in-store visits with Rideshare!
One retail brand’s street-level campaign delivers a 52% lift in store visits with the power of Rideshare ads.
BACKGROUND
A popular clothing retail company wanted to increase brand awareness and drive foot traffic into stores in New York City and Los Angeles during the winter holiday month.
STRATEGY
Adomni’s programmatically connected digital out-of-home screens reached on-the-go audiences with Rideshare vehicles around New York City and Los Angeles to drive consumer awareness and direct audiences into brick-and-mortar stores right in time for the holidays.
The Goals
- Drive audiences to stores in LA and NYC
- Increase brand awareness during the holiday season
Our Approach
- Targeted on-the-go consumers in NYC and LA with Rideshare
- Directed audiences to the nearest brick and mortar location
The Results
- The DOOH campaign generated a 52% lift in store traffic
- Campaign garnered nearly 24.8M impressions in four weeks
Ready to get started?
Request a consultation or submit a campaign brief