Rizos Curls is giving Target a 'hair'-raising boost in foot traffic
Rizos Curls turned up the volume on foot traffic by 39% with real-world ads!
BACKGROUND
Rizos Curls wanted to increase foot traffic to key Target locations and amplify brand awareness of their Latina-owned hair care products by Julissa Prado that embrace and celebrate the beauty of curls, coils & waves everywhere.
STRATEGY
Rizos Curls amplified foot traffic by strategically placing ads on digital billboards throughout Los Angeles. Employing geo-targeting, they pinpointed billboards located within a 1-mile radius of Target stores that sold their hair products. Furthermore, they tailored their messaging to resonate with their desired demographic: Hispanic, Spanish-bilingual females who are avid retail shoppers at Target and Ulta.
The Goals
- Increase foot traffic to Target locations retailing Rizos Curls
- Amplify brand awareness of their Latina-owned hair care products
Our Approach
- Selected digital billboards within a 1-mile radius of store locations in the Los Angeles area
- Targeted a range of audience segments including females, hispanic, Spanish bilingual, retail shoppers for Target/Ulta
The Results
- Achieved a 39% lift in store visits from exposed audiences
- Delivered over 3.3M impressions in one month
Ready to get started?
Request a consultation or submit a campaign brief