Software Firm Gains Traction with Government Officials
A computer software brand energized website traffic by 160%
BACKGROUND
A technology company sought to increase website traffic and brand awareness for a security product line among government officials in key metropolitan areas.
STRATEGY
A targeted real-world advertising campaign was launched to introduce government officials to the security product line. The campaign focused on digital screens located within close proximity to government buildings in select markets. To optimize reach, ad delivery was concentrated during peak commuting hours on weekdays.
The Goals
- Increase website traffic
- Boost visibility among public sector officials in technology-driven markets
Our Approach
- Displayed ads on five venue types including digital billboards, cartop ads, and urban panels
- Strategically placed ads within a 5-mile radius of city centers and capital buildings in key DMA’s for optimal outreach to public sector officials.
- Allocated day parting to serve ads on weekdays during business hours to catch the target audience as they travel to and from work.
The Results
- Saw a 160% lift in website traffic
- Garnered over 11M impressions
Ready to get started?
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