Sonesta Campaign Becomes a ‘Suite’ Success Story!
Sonesta hotels drives exceptional brand recognition with a 41% lift in brand consideration!
BACKGROUND
Sonesta wanted to launch a nationwide campaign with the aim to drive awareness and reframe the brand to consumers as it continues to grow and evolve rapidly.
STRATEGY
Sonesta leveraged Adomni’s extensive network of real-world screens to launch their ‘Famous Yet Nameless’ campaign across various venue types, including spectaculars, billboards, transit shelters, and gas stations. Targeting adults aged 18 to 44, particularly Township Travelers in major cities, the campaign featured renowned actress Judy Greer, drawing parallels between her long-standing career and memorable roles and the Sonesta brand.
The Goals
- Elevate brand awareness and reposition the brand image among consumers
- Boost brand consideration and enhance ad recall
Our Approach
- Leveraged point of interest tool to strategically target optimal screens, such as digital billboards and gas stations, to effectively engage roadtrippers during their journey
- Targeted 18 to 34 year old super travelers
- Strategically positioned screens along driving routes and popular stopovers to maximize visibility of Sonesta properties
- Successfully launched the Travel Pass creative nationwide
The Results
- Saw a 17% lift in brand awareness, outperforming benchmarks by 90%
- Witnessed a 41% lift in brand consideration, surpassing benchmarks by 8 times
- Saw a 22% lift in ad recall, exceeding benchmarks by 150%
- Generated nearly 16 million impressions in less than two months
Ready to get started?
Request a consultation or submit a campaign brief