Soulboost campaign jolts shoppers into Walmart stores

Walmart stores see 31% lift in visits from Soulboost DOOH ads

BACKGROUND

PepsiCo wanted to drive awareness around the new Soulboost products, a new line of sparkling waters that are intended to support mental focus and relaxation, on dynamic screens across the United States. The goal was to increase store visits to Walmart stores where the Soulboost was sold.

STRATEGY

Adomni’s programmatically connected screens allowed PepsiCo to promote the new Soulboost products, Lift and Ease, launched at specific Walmart locations. The campaign targeted adults between the ages of 25-34 across seven venue types that were in close proximity to retail locations.

The Goals

  • Drive audiences to visit the Walmart stores where Soulboost is sold
  • Raise awareness for the new Soulboost flavors

Our Approach

  • Targeted adults ages 25-34 across seven venue types, including digital billboards, urban panels, and Uber OOH
  • Took advantage of specific venue types that were in close proximity to Walmart locations

The Results

  • Walmart stores had a 31% lift in store visits from audiences who were exposed to the DOOH ads
  • Gained over 46M impressions in under a month