PepsiCo wanted to drive awareness around the new Soulboost products, a new line of sparkling waters that are intended to support mental focus and relaxation, on dynamic screens across the United States. The goal was to increase store visits to Walmart stores where the Soulboost was sold.
Adomni’s programmatically connected screens allowed PepsiCo to promote the new Soulboost products, Lift and Ease, launched at specific Walmart locations. The campaign targeted adults between the ages of 25-34 across seven venue types that were in close proximity to retail locations.
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