Stella & Chewy’s fetches more audience visits by taking over real-world screens!
Stella & Chewy’s saw a 33% lift in store visits across America
BACKGROUND
Stella & Chewy’s, a beloved pet food store, was looking to boost foot traffic to the physical locations that sell their product.
STRATEGY
Stella & Chewy’s leveraged Adomni’s platform to pinpoint digital billboards within a 5-mile radius of their designated store locations. Their nationwide campaign strategically utilized dayparting rules during peak traffic hours to optimize advertising effectiveness.
The Goals
- Drive audiences to visit exclusive locations where Stella & Chewy’s product is sold
- Boost awareness
Our Approach
- Utilized digital billboards located within a 5-mile radius of stores
- Guided consumers to the nearest location through creative messaging
- Employed day-parting strategies to ensure ads are viewed by the appropriate audiences at optimal times
The Results
- Saw a 33% lift in store visits from audiences who were exposed to the DOOH ads
- Campaign generated +7M impressions in under a month
Ready to get started?
Request a consultation or submit a campaign brief