Thorne’s ‘Build to Last’ Campaign Infused Major Cities with Vitality!
Thorne’s real-world campaign increased brand opinion by 91% and purchase intent by over 70%
BACKGROUND
Thorne aimed to bolster brand recognition, boost purchase intent, enhance advertising recall, and positively influence opinions regarding health supplements.
STRATEGY
Thanks to Adomni, Thorne’s ‘Build to Last’ campaign dazzled major cities across spectaculars, billboards, and urban panels. The campaign, starring the basketball father-son duo Dwayne and Zaire Wade, delivered a compelling, narrative-driven global message. Targeting affluent shoppers aged 25-54, the real-world ads enticed them to explore Thorne’s premium health supplements
The Goals
- Increase brand opinion
- Boost ad recall
- Enhance purchase intent
Our Approach
- Featured ads on spectaculars, digital billboards and urban panels in major cities
- Told a compelling story using basketballers Dwayne and Zaire Wade
- Targeted affluent shoppers between the ages of 25-54
- Featured a URL or QR code on creative to direct audiences to website
The Results
- Saw a 91% lift in brand opinion
- Over 70% lift in purchase intent
- 1 in 3 recalled the ad
- Nearly 9 in 10 enjoyed the ad
- Generated over 116M impressions
Ready to get started?
Request a consultation or submit a campaign brief