TickPick DOOH campaign boosts website visits

In partnership with Zip, the “buy now, pay later” LA campaign generated a 120% lift in TickPick website visits

BACKGROUND

In partnership with Zip, TickPick wanted to promote their buy now, pay later feature in order to boost ticket sales, drive awareness, and increase app downloads for sporting events and concerts in the LA market.

STRATEGY

TickPick leveraged Adomni’s digitally connected screens to reach audiences on billboards, Uber OOH, and urban panels within a 5-mile radius of major stadiums in the LA area to drive website visits, maximize impressions, and target sports fans and concertgoers.

The Goals

  • Increase sports and concert ticket sales
  • Drive app downloads
  • Raise brand awareness in the LA area

Our Approach

  • Targeted audiences purchasing tickets for sporting and musical events near stadiums in the LA area
  • Served ads across digital billboards, Uber OOH, and urban panels
  • Ran different ad creatives on varied days throughout September and October to showcase the ways audiences can utilize TickPick services

The Results

  • Saw a 120% lift in website visits
  • Delivered 11.5M impressions in less than 1 month