Unwrapping more sales during the holiday season!
A popular workwear company revved up a 339% lift in visits
BACKGROUND
A clothing brand wanted to increase foot traffic and brand awareness at retail locations during the festive holiday period.
STRATEGY
With Adomni’s buying platform, the workwear company was able to showcase its holiday ads on digital billboards, within shopping malls, and on urban panels across ten cities. This real-world campaign strategically utilized dayparting tools on targeted screens to ensure that their ads reached the optimal audience at precise times. Additionally, the campaign incorporated information about retail locations, facilitating consumers’ ease of purchasing products.
The Goals
- Increase footfall to retail locations across ten diverse cities
- Boost product visibility during the festive holiday period
Our Approach
- Chose digital billboards, urban panels, and shopping mall screens across 10 cities
- Tailored ad schedules to suit each venue type’s peak hours
- Incorporated retail location details in creative to drive consumer purchases
The Results
- Audiences were 339% more likely to visit stores
- Over 28 million impressions delivered
Ready to get started?
Request a consultation or submit a campaign brief