Mike Cooper joins Adomni as Global President and CRO to Lead Next Stage of Company Growth
Cooper brings a strong track record of OOH ad revenue growth and global business acumen
Published: August 9, 2021
LAS VEGAS, NV – Adomni, the leading programmatic platform to plan and buy digital out-of-home advertising, today announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer. In this newly created position, Cooper will lead Adomni’s business and revenue growth strategies as the company continues its rapid expansion.
“Mike is one of the most respected and accomplished executives in the out of home business and has already influenced Adomni’s success while serving on our Board of Advisors. I am proud to welcome Mike to our senior leadership team, learn from him and work alongside him as we scale Adomni, domestically and internationally,” said Adomni CEO Jonathan Gudai.
Mike most recently served as CEO of Enhance Outdoor, under the Reach4entertainment Enterprises umbrella. Prior to launching Enhance, he spent 8 years as the global CEO of OOH specialist, Rapport Worldwide, taking it from annual billings of $85 million in two countries to nearly $1 billion across eighteen countries. He sits on the ‘Executive Board’ of Geopath and has been a part of Adomni’s Board of Advisors for the past year.
“For 10 years people were trying to sell me programmatic/automated solutions for DOOH planning and buying. I never felt all the boxes were ticked,” says Mike. “The Adomni platform blew me away from day one and having served on their Board of Advisors for a year, I grew more impressed with their company, people, offering, and traction. When I was asked to join full time, although I was thoroughly enjoying what I was doing, it was simply too exciting an opportunity to turn down. I see a large part of the growth of our industry coming from programmatic and look forward to elevating Adomni and the OOH industry to new heights.”
Adomni is a programmatic advertising platform that easily connects brands and agencies with on-the-go consumers via real-world digital screens. Advertisers can target audiences using mobile location data and launch campaigns in minutes, using one of the fastest-growing DOOH networks in the world. Currently, the Adomni platform offers access to over 60 billion monthly impressions on hundreds of thousands of digital screens across the U.S., Canada, Europe, and Australia.
Learn more at www.adomni.com