Content design tips

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This article is to help aid in designing digital billboard content that is visually captivating and effective in delivering a clear message. 

We recommend following these five important best practices when creating advertisement artwork:

COLORS

Contrasting color combinations work best. Stay away from light or white backgrounds.

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TEXTS & FONTS

Outdoor designs should be simple and easy to read. Make text large! Always use "sans serif" fonts. Avoid decorative, italic, or serif fonts. 

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IMAGES

Use one single image. When using images, take a small object and make it large (a watch) rather than a large object small (a cityscape).

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MESSAGE

Try to keep it under ten words total on the entire screen.

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SPECIFICATIONS

Screen sizes are always measured in pixels.

If you have any questions about content design or best practices, email us at content@adomni.com or live chat or phone.

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