Frequently asked questions
Adomni is an online platform that enables marketers to easily build and launch digital out of home (DOOH) campaigns.
With an intuitive online interface, complimentary audience targeting via Place IQ and over 165,000 programmatically connected real-world digital screens, Adomni puts the world of digital out of home in your hands. For a full list of the different types of digital out of home screens we offer, visit our inventory webpage.
Currently, the Adomni platform has a reach of over 20 billion monthly impressions on screens across the U.S., Canada, Europe and Australia. Adomni is also the exclusive selling partner to Uber and their new Uber OOH network of connected vehicles (www.uberooh.com).
We are proud to offer both.
Some marketers prefer to plan, launch and manage campaigns themselves using our self-service platform.
Other marketers enjoy our complimentary managed services, which provides an account executive and digital out of home strategist, at your service (at no extra cost to you). With our managed service option, you have full transparency and control of the campaign, just like self-service campaigns.
When building and managing your campaign, pricing is transparently shown by media type and by DOOH device up-front.
The average eCPM across all 30+ digital out of home media types is around $7.00. Some media types such as Times Square screens are higher and other media types such as Bar/Restaurant jukebox screens are lower.
There are no hidden fees, no audience targeting add-on fees and no per-campaign contracts when buying on Adomni.
Adomni’s ad serving algorithms are designed to find the lowest price eCPM inventory at the highest audience affinity for your campaign.
Just like buying ads on Facebook/Instagram or Google AdWords, the majority of Adomni’s inventory is sold on a non-guaranteed basis. You set your targets and budget and Adomni’s algorithms will select the optimal inventory and serve the ads once the creative artwork is approved.
You will only be charged for the ads/impressions delivered.
There are some digital out of home media types on Adomni that offer programmatic guaranteed delivery. If guaranteed placement is important to you, please contact our sales team to explore options - sales@adomni.com.
Most of our connected inventory is sold on an Adomni evergreen PMP basis (with each media owner) or via a fixed price direct placement in the ad server waterfall. We do very little open exchange transactions today, as we prefer the higher quality PMP ad delivery.
In most cases, you can. Please contact sales@adomni.com if this is a requirement for you.
Adomni’s inventory spans a mixture of Geopath-audited impressions, Nielsen-audited impressions or media owner self-reported estimates. Adomni does not provide audience measurement services directly. Rather we pass through the data provided by the media owner or third-party measurement organization.
Flexibility is one of the main features of the Adomni buying process. There is no minimum budget for 99% of Adomni’s connected screens. Max’ing out your digital out of home budget is rarely an issue.
Adomni has partnered with Place IQ for audience targeting and mobile advertising audience extension (re-targeting). Place IQ observes over 200 million unique mobile devices monthly and utilizes an audience taxonomy of over 1,000 segments.
Learn more about Adomni’s Audience IQ technology.
Adomni offers a few different key reports. The most common report is the Performance report, aka POP report (Proof of Play).
The Performance report shows your spend, impressions delivered, screens reached and eCPM. You can also drill down to individual media type breakdowns as well as performance by individual piece of content.
For Uber OOH campaigns, you can also see on a map the vicinity of where the vehicles were located when your ads were played.
We sure do. Campaigns must meet criteria such as scale and duration needed to conduct an attribution study, but we do offer these 7 types of measurement studies:
- Foot-Traffic Visitation
- Web Visitation
- Lift Surveys
- App Events
- App Downloads
- TV Tune-in
- First-Party Sales
Because attribution reports are very custom to the campaign and its objectives, each campaign’s attribution feasibility will be evaluated on a case by case basis during the planning stages.
For more information on our attribution studies, email attribution@adomni.com.
You will typically receive a response within one business day (with many media owners approving within one hour) if your content was uploaded during Adomni business hours.
Some media types such as airports or Times Square screens require a little extra time due to third party approvals.
Don't worry, we will make sure your content gets reviewed quickly. We closely monitor all pending ad content approvals.
Our main payment method is check or ACH. After completing a credit application, a credit line will be provided to allow you to buy on Net terms.
In some cases, we accept credit card.
For more information, please email us at billing@adomni.com.
You can pause, revise or cancel your campaign anytime, 24/7 through the Adomni platform. No penalty, ever.
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