Adomni is an online platform that enables marketers to easily build and launch digital out of home (DOOH) campaigns. Technically, we are both a DSP (demand side platform), SSP (supply side platform) and Ad Exchange.
With an intuitive online interface, complimentary audience targeting via Place IQ and over 165,000 programmatically connected real-world digital screens, Adomni puts the world of digital out of home in the hands of media buyers. For a full list of the different types of digital out of home screens we offer, visit our inventory webpage.
Adomni was created as a way for media owners to easily increase their revenue by selling their unsold ad space at quality prices that they control.
What kinds of advertisers does Adomni serve? ExpandAdomni has had over 1,000 unique media buyers launch a campaign. The platform is utilized by agencies and brands that range in size from small to mid-size to fortune-500 companies. Our focus is to unlock new revenue from media buyers who were historically focused on digital advertising (Facebook and Google).
With Adomni, you will have full transparency into the media buyer company and the brand advertiser, in advance of the ads being served.
Do I have to provide Adomni with exclusivity to list and sell my inventory programmatically? ExpandYou do not. Most of our media owners have their unsold space listed with multiple demand side platforms.
Who controls the availability and pricing of ad space on Adomni? ExpandYou do. You set the floor price, which is measured in pricing per ad play as well as eCPM and we apply our % fee markup and transparently list and sell the inventory at those prices. You can change your pricing and inventory availability at any time.
Can I choose how many slots or SOV% Adomni can manage and sell? ExpandAbsolutely! We do not require a fixed quantity of inventory (slots or SOV %) to be provided. You can scale up or down how many ad plays to make available at any given time. We recommend keeping the inventory approach as consistent as possible though, as our ad serving algorithms do factor in recent availability when deciding where the daily budgets should be spent.
Is Adomni selling programmatic guaranteed or non-guaranteed ad space? ExpandJust like buying ads on Facebook/Instagram or Google AdWords, the majority of Adomni’s inventory is sold on a non-guaranteed basis. Advertisers set their targets and budget and Adomni’s algorithms will select the optimal inventory and serve the ads once the creative artwork is approved.
They will only be charged for the ads/impressions delivered.
There are some digital out of home media types on Adomni that offer programmatic guaranteed delivery. If guaranteed placement is something you would like to make available on Adomni, please contact our inventory team to explore options – inventory@adomni.com.
Is Adomni selling via Private Marketplace (PMP) or Open Exchange? ExpandMost of our connected inventory is sold on an Adomni evergreen PMP basis or via a fixed price direct placement in the ad server waterfall. We do very little open exchange transactions today, as we prefer the higher quality PMP ad delivery.
How much does it cost to join Adomni and to list screens? ExpandIt is free to create an account on Adomni and to list any number of screens. If you have any questions about the onboarding process, please contact us at inventory@adomni.com.
Who is responsible for content approval? ExpandYou are the ultimate decision maker on which content is approved and served on your screens. We operate a two-stage approval process. In stage 1, we review the content to ensure it meets the normal advertising guidelines. Once approved through stage 2, you will receive an email notifying you of the new ad content to approve. The email has two buttons to easily approve or reject the content.
You can always go back and change the status of ad content that was reviewed in the past by going to the Ad Content Approval Queue page in your Adomni account.
What kind of reporting is made available to me? ExpandWe offer several types of self-service, real-time reports within your online account, including:
- Completed Campaigns Sales Summary Report
- Sales Summary by Device Report
- Accounting Per Campaign Report
- Accounting Per Device Report
- Collected Revenue Per Campaign Report
- Collected Revenue Per Device Report
- Payout Summary Report
- Payout Detail Report
Adomni provides a lump sum payout once per month for the previous month’s received revenue. Payouts are sent by the tenth day of the new month. You have the choice to receive your payout by check (slowest method – 2-7 days by regular mail) or by ACH bank wire (1 day later). Once the payout is sent, you will receive a payout statement by email that provides all of the details of the campaigns that comprise the payout.