Retargeting with Mobile ID Passback

Retarget mobile device IDs that were exposed to your DOOH ads
to give consumers a true omnichannel experience.

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How does it work?

1

Adomni sends granular ad play logs from your DOOH campaign to Mira (includes each ad play’s location - lat/long, date and time stamp)

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2

Mira isolates the mobile device IDs (MAIDS) that were exposed to your DOOH ads

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3

Exposed MAIDs can be either uploaded to LiveRamp or your DSP of choice. They can also be sent via a downloadable CSV file.

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Learn how to add Mobile ID Passback to your campaign(s)