Cross-Channel Targeting and Measurement with AdOmni + LiveRamp Episode 1
Episode 1 of AdOmni’s Omnivision podcast features host Jonathan Gudai with LiveRamp’s Lisa Cramer and Lorenzo Mah discussing how identity, clean rooms, and cross-channel measurement are reshaping marketing. They bust DOOH myths, show how RampID enables smarter retargeting across CTV, mobile, and real-world screens, and share how brands can unify fragmented data to boost campaign performance.