UFC moves fight from Vegas to LA, resells tickets in days using programmatic DOOH
Published: January 18, 2019
by Laurie Sullivan @lauriesullivan for MediaPost
The UFC had to move its 232 fight scheduled for December 29 from Las Vegas to Los Angeles -- less than a week before the event -- after the Nevada Athletic Commission would not license the headline fighter, Jon Jones, to participate in Nevada. He tested positive for a prohibited substance banned in Nevada, but not in California.
The UFC executed the campaign to switch the fight's location just days before, with UFC’s out-of-home (OOH) ad agency, Outdoor Solutions, using Adomni’s self-service online platform.
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