00:00 and how to quickly create a new campaign. So just to go over the account first, when you log into your account, this is the page you’ll see.
00:14 It will show up on the campaign dashboard. In the dashboard, if you don’t have anything currently planned or launched in your account, you won’t see any campaigns under the campaign section here.
00:26 However, once you do start planning, launching, anything that you do save will show up here. From here, you’ll be able to select into these campaigns, just hitting the name, and go ahead and edit the campaign from there, add creative, or launch the campaign, so on and so forth.
00:44 Additionally, the three dots to the left provide more options. Here, so say you can select edit, if there was creative and dates in this campaign, it would allow me to hit launch.
00:55 You can choose to duplicate the campaign if you wanted to reuse that same strategy and maybe adjust something from there.
01:01 You have the option to add it into a group to group a couple campaigns together. We, on our managed services side, can add impression trackers.
01:09 Of course, you can delete or archive the campaign as well. And then lastly, you can share the campaign directly with your team by selecting share campaign.
01:19 You can see. Select to choose a strategy and a style of which you’d like to share it, maybe without the budget or the CPM, or just the standard presentation style.
01:29 You would add the email here. Anything else you want to add and hit share the campaign. viewing the campaign plan.
01:45 So once you’ve built your campaign, you can select to view campaign plan and that shareable link that you may have sent to a coworker or a friend will actually look like this, a noneditable version of your campaign plan.
01:55 Going back to the three dots, once your campaign is live, the numbers of the performance will start appearing on your campaign dashboard as well as you can select into this campaign performance report button right here.
02:12 Now that is our campaign dashboard overview. Also, we have a couple more options up here on the top right. The of selecting through your account.
02:21 So, of course, you can select performance, and this is going to go through the performance of all of the campaigns that have ran or are live in your account.
02:29 If you wanted to go to that individual campaign performance report, you would select the three dots and then go to the performance report here.
02:36 Next, you have your content library. This is where all of the creative will live in your account when you’ve added it to a campaign.
02:44 No matter what campaign you’ve added it to, it will live in your library, and you can use it across any campaign within your account.
02:52 You can also click the three dots here and change things to video, delete creative, upload creative, whatever you need to do.
03:03 Another Also living under our content library is our mock-up generator. We have a quick little video on how to use but essentially this allows you to create mock-ups selecting the many types you’d like to see your creative on.
03:16 Also on the top right, we have the GeneAI feature. GeneAI is a great tool to use to help you start building a campaign, ask questions, get some feedback, and of course, anything on the Adobe platform, it will also help you as well.
03:31 Next, we have our Updates tab. This is a quick little update by our development team about any enhancements or updates within the platform, just to let you know if maybe a button has changed, moved, or been enhanced.
03:42 Of Then we have our Settings tab, where you can open up your account settings, change your information, add someone to your account, and then add billing information as well to pay by credit card.
03:54 Bye. And then, lastly, is our Support tab, which will take you to our Help Center with great video tips, tricks, and all the things you need to know to navigate our Adobe platform and being able to help- and being able- and being able to submit a help ticket.
04:09 as well. back to the Campaign there are three simple, easy ways to go about that.
04:17 So, you would hit New Campaign, and then here are three options will pop up. You can You manually create a campaign yourself from start to finish.
04:26 You can chat with Gene, our AI tool, to help build a campaign for you. Or, you can use our new Campaign Wizard.
04:34 So, starting with our Campaign Wizard, you would select the route you want to go and hit Continue. Here, our Campaign Wizard is going to ask you the high-level questions about your campaign to get to the campaign started for you to simply edit on top of that.
04:49 So, for example, what is your brand name? And I’ll just put in a random brand here. So, now that I have the brand in the website, our tool will actually research the brand through your website and add best recommendations of venue types and audiences to make sure we hit your goals.
05:10 So, we’ll tell you what we think. of your brand, making sure it looks right. If I need to, I can edit it and tell it more information, but to me, this looks great, and I would continue on.
05:21 Now, it’s going to ask you where I want to be advertising. You can be as specific as an address, and say I want to be within the AT&T Center in Dallas within a 20-mile radius, or maybe I want to be in the DFW area, or the full state of Texas.
05:37 As general or specific as you need, we always recommend going with more specificity and being more targeted toward your location and audience.
05:45 So, for now, I’m just going to put in the Dallas-Fort Worth area. Now that it has my brand, audience, and locations, it’s going to give me recommendations of venue types and screens to use, as well as show me what other options are there are in the area.
06:02 So here it is showing me the recommended venue types that it thinks I should be using to target my audience.
06:09 And as you can see, based on this, it’s more kid-friendly and parent-friendly, so it’s hitting. the parents who are grocery shopping and the kids who are in shopping malls and cinemas and bowling alleys.
06:19 Great selection. I can choose to maybe remove one of the selected venue types, so I love this idea, but I want to focus on maybe not hitting grocery stores, so I’m going to remove this selection.
06:32 And then I can preview the campaign with these four venue types that I’ve selected. I’m going to select that back.
06:38 If you scroll down a even further, you can also see the other venue types that are within the location I selected and how many screens there are.
06:47 So maybe I want to choose to add in casual dining, Even though it wasn’t recommended, I think it would be a great fit.
06:53 And then scrolling down even further to all of those options. So now that I’ve selected I That, I’m going to go ahead and preview the campaign with my selected venue types.
07:10 So within just a couple of minutes, not even, I have a base of a campaign built exactly targeting my brand, audience, and location.
07:22 And I can add in, on the edit page, all the specific things like day partying, and my budget, and so on and so forth.
07:30 So here, it’s going to show you the preview page based on everything that I’ve built, with great detail of why it chose those venue types, the map of the locations that you can zoom in and zoom out on the screen, select the dot, and show you exactly what that dot represents, and then examples of the
07:49 venue types. I can also switch this to the edit page. And now, I can build on top of this base that it built me.
07:58 So, I can change the campaign name if I wanted to, obviously add in the advertiser, scrolling down even further, add in more detail on location, and of course, the campaign details, which is kind of the last step of what’s needed.
08:14 We have great videos on how to build a campaign through this edit page, so since we have those, I’m gonna quickly go forward and show you how to use our other two ways of building a campaign.
08:25 So, when you’re ready, you can always hit save on this campaign, and when you’re ready to launch, it will appear save and launch here.
08:33 Going back to the campaign dashboard, we’re going to choose a different route of how to build a campaign. You’re going to select new campaign again.
08:42 This time we’re going to select Chat with Gene. The first brief that’s going to pop up is help me build a campaign, because that’s what we’re trying to do, and Gene will tell you exactly what it needs.
08:54 So, please give me the brand, the industry, the audience, maybe the product you’re promoting, location, whatever information you can give Gene, the more specific the better.
09:05 So, here, I’ve put in the brand, what I’m targeting, where I’m targeting, the time, and the budget, and we’re gonna see what Gene recommends, and if it can start building me a proposal.
09:24 to me the reasoning behind them, and even said that I can select this link right here to see my campaign strategy.
09:31 So this is exactly what Gene built for me. I can go through and read anything, see my budget in here, my campaign metrics, They’ve even included, Dayparting, which is great to better enhance my budget and make sure I’m not wasting ad plays during the middle of night or times of day where it just doesn’t
09:52 make sense. I even can see my map of locations. I can still zoom in, zoom out, select the specific screen to get more information.
10:01 and say I wanted to see only what cinema lobbies look like on the map, and I would hit the eye icon next to that, and so on and so forth, but I’m going to go ahead and hit show all to show them back all.
10:19 And scrolling down, I will see the examples of the venue types included in this proposal. So, on the left, I can keep going back and forth with Gene to edit the campaign for me.
10:29 So, please add in digital billboards. And I can, just like another AI online, make some small grammar and spelling errors and Gene will understand what I’m saying, which is pretty great.
10:51 said that they’ve been added, we can see that digital billboards have been added to the campaign here. So now when I’m ready, and I’ve gone back and forth to Gene, I can select create campaign, and what this is going to do, this is going to drop this campaign into my campaign dashboard for me to be able
11:06 to edit on top of it, add the creative, or launch the campaign, simply by selecting create campaign. I can also choose to share this strategy, as is, with the team, so I can copy the link and share it with the team.
11:20 to our campaign dashboard, the last option in building a campaign is our old-fashioned way of manually setting it up yourself from the very beginning.
11:30 So I would hit, I’m going to set this up myself, and hit continue. And this takes you straight into the campaign edit page with a blank slate where you can manually edit your campaign.
11:44 We have great video tutorials on how to navigate the campaign edit page, what to select, great tips and tricks. So we highly recommend watching those videos to help you build the best campaign possible.
11:54 And of course, don’t forget to hit that save button. So those are the three options of building a campaign, and a little bit on how to and where to find things in your campaign dashboard, as well as just in your account overall.
12:12 Thank you so much and don’t forget to visit our help center for tips, tricks, and if you have any questions.
12:17 Bye!