Adomni acquires Adstash to bolster programmatic offering and scale Shoutable
Adstash’s core team and a suite of products will continue to operate under the Adomni corporate umbrella
Published: October 10, 2022
Las Vegas, NV. October 10, 2022. Adomni, Inc, the leading programmatic digital out-of-home advertising planning and buying platform, announced its acquisition of Adstash, a Canadian-based solution that empowers digital signage networks with industry-leading tools. Adstash has been operating for many years in the digital out-of-home space and currently offers digital out-of-home media owners a proprietary technology stack consisting of a supply-side platform, content management system, and suite of measurement solutions.
“The primary value driver for the acquisition was Adstash’s people,” said Adomni Founder and CEO, Jonathan Gudai. “Douglas Lusted, Nick DelBen, and the team are some of the sharpest minds in the programmatic digital out-of-home arena. As we look to rapidly scale Adomni and Shoutable, we were excited by the opportunity to bring Adstash’s industry knowledge and software prowess into the Adomni fold.”
Adstash’s product and software development team will be focused on scaling the recently released and rapidly growing Shoutable product that enables user-generated content to seamlessly flow between digital out-of-home and social media.
Douglas Lusted, Founder and CEO of Adstash, said, “We are thrilled to join Jonathan and the Adomni team on their mission to bring programmatic advertising dollars to the digital signage industry. For the past 7 years, Adomni has been at the forefront of programmatic DOOH technology and we are looking forward to executing our shared vision for the future and continuing our joint commitment to customers.”
The transaction closed on Friday, October 7, 2022.
Adomni is a programmatic advertising platform that easily connects brands with on-the-go consumers via real-world digital screens. Advertisers can target audiences using mobile location data and launch campaigns in minutes, using one of the largest Digital Out-of-Home networks in the world. Currently, the Adomni platform offers access to over 70 billion monthly impressions on hundreds of thousands of digital screens across the US, Canada, EMEA and APAC. Learn more at www.adomni.com
Shoutable is the first & only direct-to-consumer platform for placing content on digital billboards. They make posting content on thousands of digital screens across the U.S. as easy as posting to social media.
In just minutes, anyone can choose a holiday or memorable moment category, select a template and customize it with their photo and text. Then after the content plays, they can post photos of their personal billboard to social media platforms like Instagram, TikTok, Snapchat, Meta and Youtube. Shoutable has democratized digital billboards to make them accessible and affordable.
Shoutable also works with brands to deliver custom branded templates for consumers to customize, delivering unique and memorable out-of-home campaigns that prominently feature user-generated content. Learn more at www.shoutable.me.
AdStash is a monetization platform for digital signs that uses programmatic advertising to generate a new, passive revenue stream for brick & mortar businesses. With over 30,000 screens in the U.S. and Canada, AdStash powers and monetizes digital signs with no monthly fees. From individual mom-and-pop stores to some of the largest national healthcare groups, AdStash provides exceptional value to digital signage networks of all sizes while offering advertisers diverse indoor audiences at scale.
Visit https://www.adstash.com/ to learn more.
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