Audience and measurement working together in OOH
Published: July 29, 2019
Advertisers today want to reach as many people who want to use their product or service as possible. And if they’re paying for each impression of the ad, they only want to serve it to the audience of highest probable conversion. These are the things modern-day advertisers have in mind when considering out of home as a medium for their advertising: scalable reach and measurability.
The key to a successful advertising campaign is being able to target your ads to your core audience segment. Then being able to measure how many people saw your ads (impressions), and comparing that information with your ad spend and impact.
Adomni, an online digital out of home marketplace, has the tools advertisers of all shapes and sizes need to execute smart and successful campaigns. With their Audience IQ technology for segmentation and a variety of reports for measurability, advertisers can launch their campaigns and measure the impact of their DOOH ads in minutes – anytime, anywhere.
If you’re an outdoor advertising company looking for new advertisers, and in turn, more advertising revenue, consider Adomni for their large infrastructure of displays and advertiser database. Adding your signs will open up a plethora of new advertisers that otherwise would not be able to find your inventory.
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