How Coachella drives conversions beyond the desert
By Grace Harmon for eMarketer: Luba Giglia shares how Coachella still offers marketers major opportunities for brand awareness + conversion.
Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales
By Kathleen Sampey for StreetFight: Luba Giglia sat down with StreetFight to discuss how brands can capitalize on cold-weather seasons with DOOH.
March Madness is testing how fast DOOH can really move
By Margo Waldrop for The Drum: With the NCAA tournament now in its Sweet 16 stage, AdOmni’s Luba Giglia explains why restraint, regional discipline and flexible creative define what works in live sports.
March Madness adds more marketing wins to a sports-heavy 2026
Luba Giglia, along others, shares how responsive regional DOOH helped one live sports campaign stay relevant as tournament momentum built.
March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia for Cynopsis: Live sports like March Madness are unpredictable, and DOOH is emerging as a more responsive media channel.
Social-first is a strategy. Not a default
Unilever’s social-first shift raises a bigger question: how brands scale social signals across video, DOOH, and other channels.
Could Netflix’s sports ambitions grow with its ads business?
By Travis Clark for The Current – As Netflix tests live sports partnerships, Luba Giglia weighs in on how advertisers can extend + measure moments to drive unified reach and performance.
Why 2026 Belongs to DOOH and Video
By Jonathan Gudai for rAVe [PUBS] – As we head into 2026, DOOH and connected TV are becoming essential physical layers of the digital economy.
5 AI marketing predictions for 2026
By Asa Hiken for Ad Age: Experts like Jonathan Gudai predict the rise of voice AI-powered contextual targeting, fully agentic media planning + more.
Ad Tech and CTV Experts Forecast 2026’s Biggest Trends
By Phil Kurz for TV Tech: From AI to voice control, execs like Jonathan Gudai sound off on 2026 trends, reshaping the CTV + ad tech business.