Performance Unlocked: AdOmni and LiveRamp Bring New Targeting and Attribution to CTV, OLV, and DOOH
AdOmni introduced Jeen AI, an advanced AI Agent designed to revolutionize campaign planning, buying, and optimization across video channels and DOOH.
Market Agility: The Currency of Success in Today’s Economic Turbulence
In today's volatile economy, visionary marketers are transforming economic pressure into competitive advantage through structural agility.
The Multiplier Effect: Why Smart Marketers Are Rethinking the Brand vs Performance Media Balance
As the marketing landscape fragments further across channels and platforms, the brands that will thrive are those that dismantle internal silos, reframe success metrics, and recognize brand-building as the essential force multiplier for performance marketing.
19 ad leaders on how Trump tariffs and the economy are impacting brand and media strategy
By AdAge Staff for AdAge – As tariffs and trade war create volatility in the ad space, Jonathan Gudai underscores the importance of “flux marketing”—real-time, flexible campaigns that adjust to rapidly changing market conditions.
Clock resets on TikTok ban deadline as potential buyers line up
By Stefan Modrich for S&P Global – As the TikTok ban resets, Jonathan Gudai weighs in on next steps, seeing how tech giants can bring strategic benefits to this potential acquisition.
TikTok CPMs Dropped During US Ban Extension
By Paul Hiebert for AdWeek –Jonathan Gudai reinforces TikTok’s staying power, noting that as long as the platform maintains its high user engagement and proprietary algorithm, it will remain a key player in digital advertising.
Advertisers look for flexibility as they parse how Trump’s new tariffs will affect their businesses
By Lillian Rizzo for CNBC - Jonathan Gudai, featured in the CNBC spotlight, advises on flexible, adaptive, results-driven advertising strategies amid tariff uncertainties
Beyond the Bracket: Transforming March Madness Advertising Strategy
As March Madness approaches, the brands that win aren't necessarily those with the biggest budgets, but those with the most cohesive and responsive video strategies across all screens.
AdOmni Unveils Jeen AI Agent: The AI-Powered Companion for Smarter Media Buying
AdOmni introduced Jeen AI, an advanced AI Agent designed to revolutionize campaign planning, buying, and optimization across video channels and DOOH.
Is The Recent T-Mobile & Vistar Deal A Wake-Up Call for Video Advertising?
T-Mobile's $600M Vistar Media acquisition signals a new era in DOOH and video programmatic video advertising. AdOmni's CEO Jonathan Gudai breaks down this game-changing deal and what it means for the future of DOOH. Will Verizon and AT&T follow suit?