Why 2026 Belongs to DOOH and Video
By Jonathan Gudai for rAVe [PUBS] – As we head into 2026, DOOH and connected TV are becoming essential physical layers of the digital economy.
By Jonathan Gudai for rAVe [PUBS] – As we head into 2026, DOOH and connected TV are becoming essential physical layers of the digital economy.
By Asa Hiken for Ad Age: Experts like Jonathan Gudai predict the rise of voice AI-powered contextual targeting, fully agentic media planning + more.
By Phil Kurz for TV Tech: From AI to voice control, execs like Jonathan Gudai sound off on 2026 trends, reshaping the CTV + ad tech business.
By Judy Mottl for Digital Signage Today: To get a glimpse at what's coming in 2026 Digital Signage Today reached out to industry leaders, including Jonathan Gudai, for their predictions as the new year arrives.
By Jonathan Gudai for StreetFight Mag: The smartest marketing and political campaigns in 2026 will be the ones that treat every surface, whether mobile, connected TV (CTV), or street-level displays, as nodes in a single, adaptive system. These four shifts define the new media architecture of 2026.
By Annie La Vespa for The Current: After a lull, streaming M&A surged in 2025, driven by bigger, strategic swings across content, data, and ad tech. Jonathan Gudai highlights the intensified need to scale reach, while noting deals like DAZN-Foxtel and Canal+-MultiChoice point to sports and local-language content as key levers for global growth—trends that could define streaming’s 2026 playbook.
By Jonathan Gudai for AdExchanger: Broadsign’s acquisition of Place Exchange marks a pivotal moment in programmatic DOOH. In this analysis, Jonathan Gudai discusses why the move is less of an endgame and more of an opening gambit, reshaping infrastructure, accelerating consolidation, and signaling what major players may do next.
By OOH Today: Broadsign’s acquisition of Place Exchange signals a major consolidation in programmatic digital out-of-home, combining global inventory, advanced SSP technology and data-driven workflows. Industry leaders — including AdOmni’s Jonathan Gudai — call it just the “opening move” toward a more unified, scalable and measurable OOH ecosystem.
Matt Wilson of Mostly Marketing Podcast sat down with Jonathan Gudai to discuss how AI is transforming creative strategy, media planning, and campaign efficiency.
By Jonathan Gudai for AI Journal: AI is finally making it possible for SMBs to access premium advertising channels once reserved for the “big guys.” Channels like CTV and DOOH are being reimagined with AI-first tooling that removes the friction that once kept smaller brands on the sidelines.