March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia for Cynopsis: Live sports like March Madness are unpredictable, and DOOH is emerging as a more responsive media channel.
Social-first is a strategy. Not a default
Unilever’s social-first shift raises a bigger question: how brands scale social signals across video, DOOH, and other channels.
Could Netflix’s sports ambitions grow with its ads business?
By Travis Clark for The Current – As Netflix tests live sports partnerships, Luba Giglia weighs in on how advertisers can extend + measure moments to drive unified reach and performance.
Why 2026 Belongs to DOOH and Video
By Jonathan Gudai for rAVe [PUBS] – As we head into 2026, DOOH and connected TV are becoming essential physical layers of the digital economy.
5 AI marketing predictions for 2026
By Asa Hiken for Ad Age: Experts like Jonathan Gudai predict the rise of voice AI-powered contextual targeting, fully agentic media planning + more.
Ad Tech and CTV Experts Forecast 2026’s Biggest Trends
By Phil Kurz for TV Tech: From AI to voice control, execs like Jonathan Gudai sound off on 2026 trends, reshaping the CTV + ad tech business.
Digital signage in 2026: AI personalization arrives, creative renaissance kicks off
By Judy Mottl for Digital Signage Today: To get a glimpse at what's coming in 2026 Digital Signage Today reached out to industry leaders, including Jonathan Gudai, for their predictions as the new year arrives.
Smarter Screens, Smarter Campaigns: How DOOH and Video Will Reshape 2026
By Jonathan Gudai for StreetFight Mag: The smartest marketing and political campaigns in 2026 will be the ones that treat every surface, whether mobile, connected TV (CTV), or street-level displays, as nodes in a single, adaptive system. These four shifts define the new media architecture of 2026.
Tracking 2025’s media M&As and where streaming is going in 2026
By Annie La Vespa for The Current: After a lull, streaming M&A surged in 2025, driven by bigger, strategic swings across content, data, and ad tech. Jonathan Gudai highlights the intensified need to scale reach, while noting deals like DAZN-Foxtel and Canal+-MultiChoice point to sports and local-language content as key levers for global growth—trends that could define streaming’s 2026 playbook.
Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit
By Jonathan Gudai for AdExchanger: Broadsign’s acquisition of Place Exchange marks a pivotal moment in programmatic DOOH. In this analysis, Jonathan Gudai discusses why the move is less of an endgame and more of an opening gambit, reshaping infrastructure, accelerating consolidation, and signaling what major players may do next.