AI Is Fueling a New Era of Out-of-Home Advertising
AI may be reshaping the digital world, but some of the category’s fastest-growing companies are turning to the physical world to build their brands.
Digital display plays big role in Taylor Swift-Travis Kelce wedding day
By Judy Mottl for Digital Signage Today: Luba Giglia explains how the Taylor Swift + Travis Kelce wedding spotlighted DOOH's growing role in amplifying cultural moments and viral public announcements.
Hyper-Local Cultural Moments Are Changing Media Strategy
By Kathleen Sampey for StreetFight: Luba Giglia shares how hyper-local planning for cultural moments like Pride can drive real engagement.
Why the World Cup Is Really Thousands of Local Marketing Moments
By Kathleen Sampey for StreetFight Mag: Luba Giglia shares why DOOH may be the most valuable World Cup asset a marketer can have.
The Modern Guide to Smarter DOOH Campaigns
A modern marketer’s guide to planning, activating, and measuring high-performing digital out-of-home (DOOH) advertising.
How Brands Can Use DOOH for Spring’s Biggest Gifting Moments
Spring is full of high-intent gifting moments. DOOH helps brands reach shoppers when they’re already out, moving, and ready to act.
The World Cup Isn’t Global. It’s Hyper-Local At Scale
By Luba Giglia for OOH Today: Luba Giglia shares why the World Cup’s biggest marketing opportunity is not global reach, but localized, culture-driven fan engagement powered by real-time DOOH strategy.
A Simple Way to Think About DOOH This Spring
With AdOmni, you can plan, launch, and measure DOOH campaigns across premium screens in minutes this spring.
How to Refresh Your Media Mix with DOOH This Spring
Spring is the perfect time for brands to rethink their media mix and connect with audiences in the real world through DOOH.
How Coachella drives conversions beyond the desert
By Grace Harmon for eMarketer: Luba Giglia shares how Coachella still offers marketers major opportunities for brand awareness + conversion.