March Madness adds more marketing wins to a sports-heavy 2026
Luba Giglia, along others, shares how responsive regional DOOH helped one live sports campaign stay relevant as tournament momentum built.
March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia for Cynopsis: Live sports like March Madness are unpredictable, and DOOH is emerging as a more responsive media channel.
Social-first is a strategy. Not a default
Unilever’s social-first shift raises a bigger question: how brands scale social signals across video, DOOH, and other channels.
Could Netflix’s sports ambitions grow with its ads business?
By Travis Clark for The Current – As Netflix tests live sports partnerships, Luba Giglia weighs in on how advertisers can extend + measure moments to drive unified reach and performance.
Why 2026 Belongs to DOOH and Video
By Jonathan Gudai for rAVe [PUBS] – As we head into 2026, DOOH and connected TV are becoming essential physical layers of the digital economy.
5 AI marketing predictions for 2026
By Asa Hiken for Ad Age: Experts like Jonathan Gudai predict the rise of voice AI-powered contextual targeting, fully agentic media planning + more.
Ad Tech and CTV Experts Forecast 2026’s Biggest Trends
By Phil Kurz for TV Tech: From AI to voice control, execs like Jonathan Gudai sound off on 2026 trends, reshaping the CTV + ad tech business.
Digital signage in 2026: AI personalization arrives, creative renaissance kicks off
By Judy Mottl for Digital Signage Today: To get a glimpse at what's coming in 2026 Digital Signage Today reached out to industry leaders, including Jonathan Gudai, for their predictions as the new year arrives.
Smarter Screens, Smarter Campaigns: How DOOH and Video Will Reshape 2026
By Jonathan Gudai for StreetFight Mag: The smartest marketing and political campaigns in 2026 will be the ones that treat every surface, whether mobile, connected TV (CTV), or street-level displays, as nodes in a single, adaptive system. These four shifts define the new media architecture of 2026.
Tracking 2025’s media M&As and where streaming is going in 2026
By Annie La Vespa for The Current: After a lull, streaming M&A surged in 2025, driven by bigger, strategic swings across content, data, and ad tech. Jonathan Gudai highlights the intensified need to scale reach, while noting deals like DAZN-Foxtel and Canal+-MultiChoice point to sports and local-language content as key levers for global growth—trends that could define streaming’s 2026 playbook.