Why the World Cup Is Really Thousands of Local Marketing Moments
By Kathleen Sampey for StreetFight Mag: Luba Giglia shares why DOOH may be the most valuable World Cup asset a marketer can have.
The Modern Guide to Smarter DOOH Campaigns
A modern marketer’s guide to planning, activating, and measuring high-performing digital out-of-home (DOOH) advertising.
How Brands Can Use DOOH for Spring’s Biggest Gifting Moments
Spring is full of high-intent gifting moments. DOOH helps brands reach shoppers when they’re already out, moving, and ready to act.
The World Cup Isn’t Global. It’s Hyper-Local At Scale
By Luba Giglia for OOH Today: Luba Giglia shares why the World Cup’s biggest marketing opportunity is not global reach, but localized, culture-driven fan engagement powered by real-time DOOH strategy.
A Simple Way to Think About DOOH This Spring
With AdOmni, you can plan, launch, and measure DOOH campaigns across premium screens in minutes this spring.
How to Refresh Your Media Mix with DOOH This Spring
Spring is the perfect time for brands to rethink their media mix and connect with audiences in the real world through DOOH.
How Coachella drives conversions beyond the desert
By Grace Harmon for eMarketer: Luba Giglia shares how Coachella still offers marketers major opportunities for brand awareness + conversion.
Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales
By Kathleen Sampey for StreetFight: Luba Giglia sat down with StreetFight to discuss how brands can capitalize on cold-weather seasons with DOOH.
March Madness is testing how fast DOOH can really move
By Margo Waldrop for The Drum: With the NCAA tournament now in its Sweet 16 stage, AdOmni’s Luba Giglia explains why restraint, regional discipline and flexible creative define what works in live sports.
March Madness adds more marketing wins to a sports-heavy 2026
Luba Giglia, along others, shares how responsive regional DOOH helped one live sports campaign stay relevant as tournament momentum built.