Marketers are reaching their target audience in the house and at work. Now it’s time to add DOOH into the mix and bridget the gap between all the media by connecting with consumers when they are outside of their home, for a true omni-present experience.
Digital Out of Home Advertising (DOOH)… what started back in 2005 or so, when the first digital billboard was installed, has grown by leaps and bounds in the last 15 years.
Digital Out of Home Advertising has come a long way in the past few years. Because of the recent partnership between Adomni and Uber, resulting in the new Uber OOH media channel, exciting capabilities have opened up for advertisers to target consumers in very unique ways.
Most advertisers already know out of home plays an important role in brand awareness for new or existing brands, but brand awareness doesn't have to be boring, like your logo and website only on an ad. Let’s look at some clever branding campaign ideas that you can do to help your brand stand out from the crowd.
Out of home advertising has played a huge role in political campaign advertising in the past century. With the elections fast approaching, let's take a trip down memory lane to see how past campaigns have utilized out of home.
It’s important to have a healthy mix of DOOH with your social media or online advertising campaign. Take control of your political campaigns with Adomni; how much you spend, how far you reach, and who you advertise to.
There’s no end to the possibilities with programmatic digital out of home for political advertising. Flexibility, speed, noticed, and cannot be skipped. Now is the time to shift TV and digital budgets into digital out of home.
Digital Out of Home (DOOH) is one of the most dynamic and flexible advertising channels available. And especially today, having the ability to change your advertising budget, content, and demographics at the click of a mouse is of utmost importance.
Traffic is everything in out of home advertising. There’s no doubt there was a slow down in traffic numbers the last few months, but people are moving again.
By Shane Hutton: Consider out of home for your political campaign advertising.