Digital Out of Home (DOOH) is one of the most dynamic and flexible advertising channels available. And especially today, having the ability to change your advertising budget, content, and demographics at the click of a mouse is of utmost importance.
Traffic is everything in out of home advertising. There’s no doubt there was a slow down in traffic numbers the last few months, but people are moving again.
By Shane Hutton: Consider out of home for your political campaign advertising.
By Shane Hutton: Your ad creative is arguably the single most important part of your out of home advertising campaign
By Shane Hutton: Your target market is most likely to purchase your product or service
As we look forward to a new year, it is crucial to analyze ways to improve your campaign planning
There have been 2 major disruptors in the Outdoor Advertising Industry since the mid 90’s. The first was the transition of billboard panels and paper poster’s, to high resolution digital printing. The second was the birth of the roadside LED Bulletin. The third evolution is happening now, which is very exciting, Programmatic.
One of the recent innovations for OOH audience insights is mobile phone location data — where the digital world and physical world intersect.
There is a massive groundswell that is building in the world of out-of-home (OOH) advertising. Game-changing technology is rolling out in big waves that not only stand to bring about significant new sources of revenue, but also fundamentally change the way OOH ads are bought and sold.
The world has changed. Coopetition has emerged, and I believe that the OOH companies who embrace the notion of inclusive growth are the ones that will thrive.