THOUGHT LEADERSHIP Archives

Market Agility: The Currency of Success in Today’s Economic Turbulence

In today's volatile economy, visionary marketers are transforming economic pressure into competitive advantage through structural agility.

Post published:April 17, 2025
Post category:THOUGHT LEADERSHIP

The Multiplier Effect: Why Smart Marketers Are Rethinking the Brand vs Performance Media Balance

As the marketing landscape fragments further across channels and platforms, the brands that will thrive are those that dismantle internal silos, reframe success metrics, and recognize brand-building as the essential force multiplier for performance marketing.

Post published:April 15, 2025
Post category:THOUGHT LEADERSHIP

Beyond the Bracket: Transforming March Madness Advertising Strategy

As March Madness approaches, the brands that win aren't necessarily those with the biggest budgets, but those with the most cohesive and responsive video strategies across all screens.

Post published:March 12, 2025
Post category:THOUGHT LEADERSHIP

Attention Economics: The New Battlefield for Video Advertising

Success in the attention economy requires more than just presence across channels—it demands intelligent integration.

Post published:February 3, 2025
Post category:THOUGHT LEADERSHIP

T-Mobile’s $600M Acquisition of Vistar Media: A Competitor’s Perspective

By Jonathan Gudai: This week, T-Mobile announced plans to acquire Vistar Media for $600M. Since AdOmni is often considered one of Vistar Media’s closest competitors in programmatic DOOH, my inbox and LinkedIn feed have been buzzing with people asking for my take.