The Flexibility of DOOH

Digital Out of Home (DOOH) is one of the most dynamic and flexible advertising channels available. And especially today, having the ability to change your advertising budget, content, and demographics at the click of a mouse is of utmost importance.

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The Evolution of the Out Home Industry

There have been 2 major disruptors in the Outdoor Advertising Industry since the mid 90’s. The first was the transition of billboard panels and paper poster’s, to high resolution digital printing. The second was the birth of the roadside LED Bulletin. The third evolution is happening now, which is very exciting, Programmatic.

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