In light of the recent news about Uber OOH coming to NYC with access to a fleet of 3,500 taxis, let’s take a trip down memory lane and see how taxi tops have evolved throughout the years.
DOOH gives fashion brands and retailers the perfect canvas to engage their audiences and the flexibility to manage campaigns freely.
With DOOH, brands have the opportunity to engage with audiences in creative and effective ways. Selecting the right message for your ads is critical. Adjusting that message to better suit the platform it is displayed on is a step further to optimal return on investment of your advertising dollars as your ads will be more effective.
Sports and Out Of Home have long been a winning combination. As March Madness begins, it is almost guaranteed we will see an increase of OOH content being produced this month from sports teams, promoters, and betting apps for the NCAA tournaments.
Out of home advertising has come a long way since the 1800s including how the success of OOH campaigns is measured.
Buying and selling out of home has undoubtedly changed throughout the last century with the development of new technology and automation.
You’ll find similarities in most advertising mediums, however, digital out of home advertising (DOOH) is a unique and proven channel with features you won’t find anywhere else.
The Harris Poll in partnership with OAAA recently published a study about consumer insights and intent, creating opportunities for out of home advertisers
SuperDraft utilized Adomni to plan and launch a last-minute national programmatic DOOH + mobile campaign in a total of 5 hours
One thing all the research and publications agree on is that out of home market share and ad spend will grow in 2021.