Better brand awareness through OOH
Published: September 15, 2020
What exactly is brand awareness? It’s simply the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. Getting your name out in front of your potential customers is perhaps the most important marketing you can do for your business.
Most advertisers already know out of home plays an important role in brand awareness for new or existing brands, but brand awareness doesn't have to be boring, like your logo and website only on an ad. Let’s look at some clever branding campaign ideas that you can do to help your brand stand out from the crowd.
Teaser campaigns are vague images or messages that let the audience guess and talk about what the imagery or message could be about. Typically they are done for new brands or products. An example “Teaser” ad is shown below:
The unmistakable BMW grill featured on a plain black background. What could they be teasing? A new M5? A new type of LED headlight?
Use a Unique Medium
Instead of posting your brand awareness campaign on traditional advertising channels like social media, tv, and radio… go with something different or odd. Flood taxi or rideshare cartops with your branding or digital screens at popular ski resorts. If your brand persona is all about being different and unique, then your advertising and marketing should reflect that. With over 30 media types to choose from, Adomni can help create a unique branding campaign that is right for your brand.
Let Your Customers do the Talking
It’s been said that word of mouth is the best form of advertising. Does that mean testimonial ads are the second best? Asking a previous customer or client for a testimonial is easy. And chances are you already have some on your Facebook or Google reviews. Simply ask them if it’s ok to use their testimonial in an ad.
Any of our suggestions above can be put to use in an OOH campaign using Adomni. With over 200,000+ screens at your fingertips, it’s easy to increase brand awareness easily, affordably, and with full flexibility