There will always be a segment of advertisers that will prefer a more guided approach to their advertising campaigns
A recent report by Neilsen and Taboola pointed out some interesting facts they’ve discovered about the human attention span. Let’s take a look at what this means for advertisers and the out of home industry.
Will there always be a place in out of home for traditional media? Vinyl wraps, trivisions and posters were the cornerstones of the industry, and perhaps still are since they vastly outnumber digital screens. This media may be sticking around for a while, but how it’s purchased may change.
Programmatic out of home advertising is the wave of the future as younger generations seem to prefer this over traditional OOH buying methods…But exactly what type of advertiser is the best fit for programmatic ad buys? It’s a much wider gamut than you might think.
Adomni Wins Mediapost 2019 Digital Out Of Home Awards Published: October 15, 2019 The Digital Out Of Home Awards honor…
Founded in the year 2015, Adomni is a leading advertising technology company headquartered in Las Vegas, NY. The company’s mission is to connect brands of all sizes with optimal consumers via a network of over 100,000 real world screens.
Buying a car-top ad space online is somewhat of a new capability in programmatic out of home, but it has been steadily growing for the past 2-3 years.
OOH screens are not just billboards – there are so many other types of screens out of home is made up of. The main benefit of DOOH (Digital Out of Home) screens is their capability of being accessed and purchasable by advertisers through programmatic supply-side channels such as Adomni.
Adomni’s Audience IQ offers advertisers the ability to choose from over 1,000 audience segments such as demographics, behavior, and interests to find the optimal locations for their programmatic out of home ad campaigns and then track the performance.
The Tech Tribune staff has compiled the very best tech startups in Las Vegas, Nevada. Adomni made the list.