Consumer Journeys and how DOOH reaches them (part 3)
Published: July 21, 2021
“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel
This advertising quote speaks volumes about the importance of reaching your customers where they are. They won’t come to your advertising, you must take your advertising to them.
In this article, part 3 of our customer journeys in DOOH series, we’ll look at several scenarios which illustrate how brands can get their message to their customers during their daily routines.
Tiffany Williams: Tiffany is a head nurse at a local ER in Jacksonville, FL. She’s responsible for keeping her ER unit on task and up to date on the latest medical tech and supplies. Like many people in the medical field, Tiffany’s life is fast-paced and on the go. During her commutes to and from the hospital, Tiffany sees many roadside digital billboards, where medical advertisements can easily be placed. If there’s time to leave for lunch, it’s a walk from the hospital to a nearby restaurant, where street furniture ads like bus shelters and benches or Uber OOH vehicles are at eye level and hard to miss, catching her attention as she walks by.
Ted Hartford: Ted is your typical “Car Guy”. He runs an auto parts store, but his life’s work is restoring classic cars. He takes pride in keeping his vehicles clean and maintained, and he loves getting a great deal on auto parts and accessories. Tim and his buddies often round out the day at the local bar where place-based screens are displaying bright colorful ads. When they are out on road trips, there are plenty of screens on gas pumps and inside convenience stores as well as large roadside billboards displaying hard-to-miss ads. Once a month, Tim and his friends get together for a round of golf on the local course. Golf carts are a great venue type to put ads in front of highly engaged consumers, offering millions of impressions monthly.
Sara Brown: Sara is a fitness guru. She has quite the following on her Instagram and Youtube social media profiles. She loves sharing exercise tips with her followers. She’s enrolled in several health and wellness programs at her local college campus, which are a great place to advertise to younger health-minded individuals. At Sara’s local gym, digital screens are prominently placed for advertisers to get their messages in front of focused and engaged viewers. She often travels to fitness expos when she has time. While she’s traveling, there are DOOH screens inside the airport and in the lounge, not to mention the many large billboards she sees on the way to the airport.
Digital out of home is all around us. No matter who you are or what your day looks like, chances are you are seeing DOOH multiple times throughout your day. This is why DOOH is a must-have component of any omnichannel strategy. If you’re ready to plan and launch your DOOH campaign, our team of DOOH experts is ready to help at no charge to you! Contact us at concierge@adomni.com.
Written By: Shane Hutton
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