Place your bets on DOOH
Published: December 21, 2021
After an arduous year and a half for the sports industry, it looks like sports and sports betting have made a solid comeback. Not only are people eager to go outside and experience in-person events, including sports games, but ever since the Supreme Court struck down the law prohibiting sports gambling federally, there has been an explosion of sports betting in states all over the country.
The amplification of the legalization of sports betting and the re-emergence of large gatherings is the perfect opportunity for the sports betting industry to incorporate digital out-of-home (DOOH) into their advertising campaigns - a massive 180 from just 18 months ago!
DOOH is an effective advertising channel for online and offline betting to drive brand awareness with speed and flexibility. 90% of adult U.S. residents notice some form of out-of-home advertising, according to a Nielson report, and 66% of viewers take action on their mobile phones. SuperDraft, a Daily Fantasy Sports app, saw the potential of DOOH and reached out to Adomni with a problem - not enough people signed up for their Super Bowl fantasy contest with a grand prize winner taking home $300,000. Within just 5 hours, their programmatic DOOH campaign launched across a variety of venue types such as spectaculars, Uber OOH car-tops, digital billboards, and place-based screens in 20 unique NFL markets, including Tampa, the Super Bowl host city. At kick-off on Sunday, SuperDraft had 211 entrants, deriving $844,000 worth of entrant fees. This campaign proved that DOOH is unmatched when it comes to reaching your target audience, spreading brand awareness, and measuring the impact of your campaign.
DOOH gives a whole new meaning to the betting industry. Brands can now spread their message anywhere, anytime, with real-time performance results. And as technology progresses, outdoor advertisements will be the way of the future with speed, agility, flexibility, and dynamic real-time betting odds content.
Most recently, Adomni partnered with Sportradar, the leading global sports data and technology company, in order to integrate live odds, stats, and other hyperlocal dynamic information on larger-than-life screens to maximize consumer engagement. “In today’s modern advertising marketplace, advertisers are increasingly looking at new and better ways to reach their target audience with relevant, attention-grabbing content. We are excited to partner with Sportradar to make digital out of home ad content more engaging and actionable,” said Jonathan Gudai, CEO, Adomni.
Sports betting brands can launch robust campaigns in minutes and track performance results in real-time. Adomni’s platform provides sports advertisers with 500,000+ connected screens and over 200 media owners in 28 countries across a wide variety of screen formats, including digital roadside billboards, screens on the tops of ride-share vehicles, inside of gyms, bar/restaurants, convenience stores, and dozens of other place-based advertising networks.
Now that sports betting is legal in more than two dozen states in the United States, it has never been a better time to advertise your sports betting business. So what are you waiting for? Our team of DOOH experts is prepared to help at no charge to you! Contact us at concierge@adomni.com.
Written By: Julia Cramer
To get the latest updates on out of home advertising, digital marketing and technology, follow us on:
Or sign up for our newsletter.
