The power of OOH
Published: August 12, 2019
Out of home advertising is big, bold, and hard to ignore. It serves as a great medium to advertise just about any product or service. It can serve as a stand-alone advertising source or be part of a multi-media campaign with OOH, mobile, online advertising, etc. working together.
The great thing about OOH is that it can boost KPI (Key Performance Indicators) when used in conjunction with other advertising channels. Let’s look at some key information gathered by a recent study by Rick T. Wilson, Ph.D. (Out of Home Attribution Study).
Boosted ad campaign performance when OOH is utilized
In conclusion, out of home is a sure way to boost your ad campaign. Not only can out of home get results as a stand-alone advertising medium, but it can improve the performance of existing campaigns when paired.
Are you ready to utilize out of home? Contact Adomni to see how you can easily search and buy billboards, indoor/outdoor out of home displays and more.
Are you a sign/display owner who wants to access more advertisers? Contact Adomniand see what they can do for you.
SOURCES:
Rick T. Wilson, Ph.D. – Out of Home Attribution Study
Out of Home Advertising Association of America (OAAA)
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