Bank on DOOH for your next campaign
Published: September 1, 2021
The impact of COVID has reshaped the financial industry. Banks were first to shut down last year as the pandemic swept the nation, causing a swift move to digital. Subsequently, consumer banking behavior also shifted according to a study by EY Future Consumer Index in which 43% of respondents said the way they bank has changed due to the pandemic, with around two-thirds saying they are visiting physical stores less - making a move to digital.
As online and mobile banking become the way of the future, financial brands must redefine their strategy to accommodate consumer needs and expectations. Incorporating digital out-of-home (DOOH) into their marketing campaigns, banks can build consumers’ trust, boost brand awareness, and acquire new customers.
DOOH is an influential tool for financial institutions to establish their values with personal touches and bring creative, innovative campaigns to consumers, whether that be spectaculars or place-based video screens with high dwell-times. And as COVID impaired the public’s faith in the financial sector - especially in underserved communities with higher infection rates and job losses, now is the best time to find creative solutions to gain customers’ trust back. Over 50% of people say they trust out-of-home ads compared to other media which they find being pervasive and intrusive. In contrast, out-or-home is fraud-free and can integrate around towns seamlessly and even enhance surroundings.
DOOH also allows banks to gain new customers, with 90% of adult U.S. residents noticing some form of out-of-home advertising. DBS Bank, a multinational digital bank saw potential in captivating shoppers in a busy area with its futuristic advertising that goes hand in hand with its digital banking services. It launched a holographic bus shelter campaign in Causeway Bay - a chic shopping district in Hong Kong, receiving 740,000 impressions per week.
Financial institutions are facing ongoing challenges to accommodate consumer banking behavior while gaining new customers and retain brand loyalty. Digital out-of-home advertising is the perfect medium to captivate attention in a brand-safe environment and drive brand or online visits. Banks have unlimited flexibility with programmatic DOOH to modify campaign parameters in order to stay relevant and contextual. So, what are you waiting for? If you’re ready to plan and launch your DOOH campaign, our team of DOOH experts is prepared to help at no charge to you! Contact us at concierge@adomni.com.
Written By: Julia Cramer
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