Adomni Wins Mediapost 2019 Digital Out Of Home Awards
Published: October 15, 2019
The Digital Out Of Home Awards honor the most creative, innovative and effective communications in digital out of home media. Recognition is given to the best work in out of home venues, innovative work by vertical industries and the best uses of the platforms themselves.
Digital Out of Home Using Programmatic
Kylie Skin Programmatic DOOH Campaign by Adomni for Kylie Jenner
Kylie Jenner ran a DOOH programmatic campaign to create awareness for her new skincare line, Kylie Skin. The campaign simultaneously ran in more than 1,100 U.S. cities, including Times Square and Las Vegas Boulevard, and targeted 4,300 U.S. roadside digital billboards and 1,500 digital video screens in 200 shopping malls. The initial creative message focused on product launch and time. Once the products launched, the message changed to Available Now. Later that day artwork changed to Sold Out. Adomni’s programmatic technology integrated with 22 publishers.