Digital Out Of Home - We've come a long way!

Published: September 26, 2020

Digital Out of Home Advertising (DOOH)… what started back in 2005 or so, when the first digital billboard was installed, has grown by leaps and bounds in the last 15 years. To date, there are an estimated 9,500 digital billboards in the United States. Combine that with gas station digital displays, place based displays in malls, gyms, restaurants, airports and uber/taxi topper displays and you’ve got a massive advertising medium reaching millions and millions of people everyday. 


A 46% increase from 2016 to 2020 in the number of digital billboards in the United States is promising data for not just the DOOH industry, but for advertisers! Couple the growth of inventory with technological advancements such as programmatic buying and audience targeting and it's a no-brainer for marketers to include DOOH in their media mix.


Statista projects a 200% + increase in the digital out of home market spend from 2016 to 2027. It has had steady growth since its inception in the early 2000’s. Advertisers have clearly taken notice of its size and dynamic capabilities.


Digital out of home has not only come a long way in growth, but has also become easily purchasable through easy to use platforms like Adomni. Advertisers can easily plan and launch a campaign on hundreds of thousands of screens across the US and around the world, for that matter. With programmatic DOOH, all you need is a computer and an internet connection to get your DOOH campaign up and running. Reach your target audience, change out creative, pause and restarts your campaign all with a few quick and easy clicks. The world of out of home, is in your hands. 

If you have questions about launching a programmatic DOOH campaign, you can email us at

Written By: Shane Hutton

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