How DOOH completes the omni-channel buy.
Published: October 6, 2020
Are you reaching your audiences and consumers everywhere? If you ask most marketers about their omni-channel strategy, they will name social, search, CTV, and mobile. But what about digital out of home? Marketers are reaching their target audience in the house and at work. Now it’s time to add DOOH into the mix and bridge the gap between all the media by connecting with consumers when they are outside of their home, for a true omni-present experience.
A PJ Solomon study from 2017 suggests people are able to recall out of home advertising 82% of the time. Compared to 57% for online advertising and 62% for other advertising.
Consistency in your marketing message is key to a successful campaign
Your advertising message and graphics should be very consistent across all mediums. This includes social media/internet, mobile, print, tv and out of home/billboards. The last thing you want to do is confuse your audience, resulting in a lower ROI. A consistent advertising campaign would include similar imagery, verbiage, colors, and call-to-action. While the ads you show in each platform don’t have to be 100% identical, a viewer should be able to tell they are related without question.
Whether you’re planning a brand awareness campaign or have specific campaign objectives, DOOH is sure to lift your KPIs. Our team is ready to help plan your DOOH campaign today, at no charge to you! Contact us at concierge@adomni.com
Written By: Shane Hutton
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