Shopping around with DOOH

Published: November 17, 2021

The future looked bleak for pre-pandemic shopping malls as store closures increased and online shopping grew. At the height of the pandemic, most malls temporarily shut down or minimized their foot traffic. However, the vaccination rollout and digital screen fatigue caused by months of mandated lockdowns have saved shopping malls. People are flocking back in large quantities, with the mall-visitor base now exceeding pre-pandemic levels, according to a study done by INRIX

Similar to shopping malls, street-level brick and mortar stores are growing back at unprecedented levels, with expected sales to grow between 10.5% and 13.5% to more than $4.44 trillion in 2021. As the outlook looks bright for malls and retail shops just as the holidays roll around, it's time for marketers to reach consumers, drive sales, and offer special deals during the shoppers' journey with digital out-of-home (DOOH) advertisements. 

As consumers return to in-store shopping, it’s imperative for brands to build strong, lasting connections with shoppers. DOOH’s dynamic, audio and video-enabled, interactive screens are an excellent way for brands to camouflage in plain sight while creating consumer experiences when purchasing intent is high. From large-formatted visuals that broadcast on multiple screens to mobile integration, DOOH constructs an uninterrupted, unmissable story that deepens the audience’s understanding at each shopping touchpoint. 

Not only does DOOH have the uncanny ability to capture audience concentration, but audience insights, precise targeting, and real-time performance reports ensure brands will accurately reach target audiences and drive consumer action. And if performance is not up to par, brands can easily adjust creative, budget, and location at any time to achieve desired results.  

So, where can brands buy programmatic DOOH on an easy-to-use platform with precise targeting and measuring capabilities? 

Adomni’s network of over 500,000 connected screens makes programmatic OOH easier than ever to plan, buy and measure. Simply register, explore inventory, set your budget and schedule(s), specify your target audience, share your media plan, and upload ad creative. And if advertisers are explicitly looking at shopping malls, Adomni has over seven thousand screens that generate around six billion impressions per month. 

More brands are recognizing the tremendous potential of DOOH, especially as more consumers are ready to shop, and over half of consumers noticing OOH than ever before! DOOH is a great tool to inform consumers about special deals, promotions, advertise products, etc., and capture their attention in due time for holiday shopping. So what are you waiting for? If you're ready to plan and launch your DOOH campaign, our team of DOOH experts is prepared to help at no charge to you! Contact us at

Written By: Julia Cramer

To get the latest updates on out of home advertising, digital marketing and technology, follow us on:


Or sign up for our newsletter.