Shopping OTG: Revolutionizing Commerce in the Real World

Published: March 18, 2023

Shoppable video ads have surged in popularity thanks to the rise of social media. Now, 43% of businesses plan on using interactive video this year alone. The rationale is crystal clear - consumers gravitate towards videos for their ease of consumption, and a direct link in the ad significantly simplifies the purchase funnel, boosting global conversion with a usage of 76%

However, what about reaching consumers while they're on the move? Enter Adomni, where shopping becomes a portal to a whole new realm of commerce media. By bringing shoppable video content to audiences in the real world, Adomni revolutionizes how businesses connect with consumers outside of their homes.

Let’s take a deeper look at three reasons why brands should take advantage of Shopping OTG (On-The-Go) to reach audiences on the move: 

Amplify Instant Shopping Gratification

Shopping OTG simplifies the consumer shopping experience. Suddenly, people on the street can seamlessly transition from spotting a product they love to purchasing it with just a few taps on their phones. This instant gratification not only enhances the consumer experience but also increases impulse purchases. By leveraging geotargeting tools, brands can push relevant products or promotions to potential customers based on their proximity to physical stores or relevant landmarks. This real-time connection between inspiration and purchase significantly shortens the typical consumer journey, leading to higher conversion rates and increased revenue.

Creator-led ROI

Boost brand trust, engagement, and sales by featuring influential creators on the big screen. Surveys conducted by Adweek show that 85% of people consider creator marketing more impactful than any content directly produced by brands. By showcasing these creators in Shopping OTG videos, brands can leverage their existing fan base to drive traffic and conversions. Additionally, influencer-led campaigns often generate user-generated content, further amplifying brand reach and engagement across social media platforms. This cooperative relationship between brands and creators not only drives immediate sales but also cultivates long-term brand advocacy among consumers.

Drive Direct Conversions

With Shopping OTG, brands can leverage QR codes to drive direct conversions. When displayed on digital screens in high-traffic areas, brands can seamlessly guide consumers to a product or promotional page on mobile devices. This revolutionizes how brands connect with consumers outside their homes, unlocking new possibilities for measurable ROI in the physical world.

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Shopping OTG is revolutionizing commerce media! This new commerce medium allows consumers to shop as they go about their daily journey, bringing convenience and immediacy to the physical world. There is so much you can incorporate into your shopping OTG video; with geotargeting tools and influencer marketing, brands can amplify engagement and drive direct conversions, all while fostering long-term brand advocacy among consumers. Shopping OTG represents a technological advancement and a paradigm shift in how brands connect with audiences on the move! If you’re ready to reach consumers, our team is ready to help today, at no charge to you! Contact us at

Written By: Julia Cramer

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