Programmatic Myths Debunked!
Tasty Ad spoke with Adomni (a leader in programmatic OOH) to discuss some of the issues and preconceived notions many companies might have about using programmatic platforms to help sell their unsold ad spaces.
Considering Programmatic? Read This!
Tasty Ad spoke with Adomni (a leader in programmatic OOH) to discuss some of the issues and preconceived notions many companies might have about using programmatic platforms to help sell their unsold ad spaces.
The Evolution of the Out Home Industry
There have been 2 major disruptors in the Outdoor Advertising Industry since the mid 90’s. The first was the transition of billboard panels and paper poster’s, to high resolution digital printing. The second was the birth of the roadside LED Bulletin. The third evolution is happening now, which is very exciting, Programmatic.
The New Generation of Advertisers
A look at millennials (the new largest generation) and how they will influence our industry.
Adomni Expands Digital Out-of-Home Advertising Inventory via Programmatic Partnerships with Lamar Advertising Company and Clear Channel Outdoor
LAS VEGAS – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced today partnerships with Clear Channel Outdoor and Lamar Advertising, two of the largest outdoor advertising companies in the world.
Adomni’s Jonathan Gudai On the Road from Real Estate to Out-of-Home Advertising
Another summer is upon us, and with it, as 100 million Americans head out on some kind of vacation, come all sorts of opportunities for advertisers to reach consumers outside the home.
Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic
Kylie Jenner’s face—seductive, glowing and larger than life—is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift.
Four Out-Of-Home Advertising Trends At DSE 2019
At this year’s Digital Signage Expo in Las Vegas on March 26-29, I explored some of the biggest concepts in the OOH advertising industry. Here are four OOH trends defining the ecosystem:
Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni
Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers.
Adomni and Lightbox OOH Video Network Partner to Drive New Programmatic Revenue for Shopping Mall Screens
Adomni announced a partnership with Lightbox OOH Video Network. It is a leading digital out-of-home video network with a reach of 80 million monthly unique consumers, delivering 650 million monthly impressions, and spanning 300+ shopping malls in the U.S.