By Shane Hutton: Your ad creative is arguably the single most important part of your out of home advertising campaign

By Shane Hutton: Your target market is most likely to purchase your product or service

As we look forward to a new year, it is crucial to analyze ways to improve your campaign planning

There have been 2 major disruptors in the Outdoor Advertising Industry since the mid 90’s. The first was the transition of billboard panels and paper poster’s, to high resolution digital printing. The second was the birth of the roadside LED Bulletin. The third evolution is happening now, which is very exciting, Programmatic.

One of the recent innovations for OOH audience insights is mobile phone location data — where the digital world and physical world intersect.

There is a massive groundswell that is building in the world of out-of-home (OOH) advertising. Game-changing technology is rolling out in big waves that not only stand to bring about significant new sources of revenue, but also fundamentally change the way OOH ads are bought and sold.

The world has changed. Coopetition has emerged, and I believe that the OOH companies who embrace the notion of inclusive growth are the ones that will thrive.

I remember the first time I heard about Uber. My initial response was “wait, you get in some random person’s car and trust that they will safely take you where you want to go? Hmmmm. …” And then I tried it. There was no turning back.