Master Black Friday Month with Video IRL Strategies
Published: August 6, 2024
Black Friday has morphed from a single-day frenzy into a month-long shopping marathon. With sales predicted to skyrocket past $10 billion this year, competition is fiercer than ever.
To capture the attention of millions of eager consumers, brands must adopt a strategic, multi-faceted approach. The NRF confirms that physical stores remain a shopping powerhouse, with Black Friday drawing a record-breaking 76.2 million shoppers in 2023. This presents a prime opportunity for brands to connect with consumers at the point of purchase.
Video IRL advertising emerges as a powerful channel to engage shoppers throughout their entire journey. By leveraging the unparalleled reach and impact of real-world screens, brands can effectively capture attention, drive awareness, and ultimately, boost sales. With 90% of adults noticing IRL screens and 70% actively seeking out deals on real-world displays, the potential is undeniable.
Let’s take a look at a few effective strategies for brands to maximize Video IRL during Black Friday season:
Target Your Audience
To maximize the impact of Video IRL campaigns, precision is key. A Deloitte study underscores the importance of targeting high spenders, revealing that just 27% of holiday shoppers account for a substantial 68% of total holiday spending. These high spenders are evenly distributed among men and women aged 27 to 59.
Video IRL empowers brands to reach this lucrative demographic with unparalleled precision. Upload custom audience segments from on-platform campaigns, leverage first-party data, or select from over 1600 audience segments spanning demographics, behaviors, and interests.
For example, during the holiday season, a global coffee leader partnered with Adomni to launch localized campaigns in New York and Los Angeles, featuring creative content tailored to each city. By strategically targeting adults aged 18 to 34, the campaign achieved a 54% lift in ad recall!
Master Your Placement
To maximize impact, consider a strategic placement approach. Flooding real-world ads near major retailers in the lead-up to Black Friday can be a game-changer. By placing ads in shopping malls and retail screens, brands can directly target consumers as they embark on their shopping journeys. Also, showcasing billboards and urban panels near big-box locations and shopping malls ensures maximum visibility for those on the move.
Create Urgency and Excitement
Beyond strategic placement, the content of your real-world ads is essential. To truly captivate your audience, create a sense of urgency and excitement around your Black Friday deals. Highlight limited-time offers, exclusive products, and countdown timers to encourage immediate action.
Moreover, consider incorporating interactive elements into your ads. This could include QR codes that lead to exclusive online offers, or elements that reward viewers for engaging with the content. By making your ads interactive and engaging, you can increase dwell time and drive higher conversion rates.
By implementing these strategies, brands can harness the power of Video IRL advertising to drive significant sales growth during the Black Friday season. The key to success lies in a targeted approach, compelling content, and a data-driven mindset. Contact us today at concierge@adomni.com!
Written By: Julia Cramer
To get the latest updates on out of home advertising, digital marketing and technology, follow us on:
Or sign up for our newsletter.
