Getting Started
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For this video, we’re going to go over how to create a new campaign and the options available when creating one.
To create a new campaign in your account, click New Campaign. This will take you to the campaign edit page, where you have many options to configure your campaign, including the market or screen types you’d like to use, your target audience, budget, dates, and more.
When creating a campaign, it’s best to start by adding a campaign name and selecting or adding an advertiser. Once the advertiser is added, be sure to include the advertiser’s website URL so that when creative is launched, it can be properly attributed to the advertiser.
At the top, the key metrics bar displays the total number of screens and impressions available across our entire system. As you begin narrowing your campaign by market or venue type, these metrics will automatically update. Each time you make a selection, the key metrics adjust accordingly. Once a budget is added, you’ll see both the total budget and a daily budget breakdown.
If you select the map, it will display the screens currently included in your campaign. Since nothing is filtered at first, all available devices will appear as pink dots. Clicking on a dot shows details about the device and, if applicable, multiple screens at that location. You can zoom in and out on the map and filter by venue types, such as indoor or outdoor screens, or hide and show specific venue categories.
From the map, you can also create geofences to include or exclude specific areas. You can draw a fence around locations you want to target or exclude entirely. More details on this will be covered in a later video.
Back on the main campaign screen, you can select markets in several ways. You can target by country, state, or CBSA by typing directly into the field. Markets can also be selected using postal or ZIP codes, either by typing them in or uploading a CSV file. You can also target by DMA, county, or city limits.
Another targeting option is points of interest. You can enter or paste an address for a store or venue and select a radius around that location. For example, you could target a five- or ten-mile radius around a McDonald’s location. The metrics bar will update as you adjust these selections. You can also upload a CSV file with multiple addresses to target many locations at once.
You can also select locations using our catalog of brands and categories. If you don’t already have location details, you can choose a brand or category, select the region, set a radius, and apply those points of interest.
The advanced section allows for additional controls, such as selecting specific media owners or device IDs. This section is primarily used by our managed services team.
Next, you can choose venue types. You can select high-level categories like indoor or outdoor screens, or choose specific venue types by searching or clicking. You can also filter screens by ad format, such as video with audio, video only, or image formats, as well as by screen orientation and size.
The sensitive content category is primarily for political advertising. You also have the option to exclude inventory that requires minimum spend thresholds, such as airports or large-format screens. This is recommended for campaigns with smaller budgets to avoid issues.
Once your geotargeting and venue types are set, you can move to the campaign details section. Here, you’ll enter your flight dates and budget. Both are required to save the campaign. If you only have one available, you can enter placeholder values to save your progress.
After entering dates and budget, the key metrics bar will update to show your total and daily budget based on the campaign duration. You can also add multiple schedules and set dayparting rules, which allow your ads to run only during specific times of day. This is useful for focusing spend during peak hours, such as mornings and evenings at airports or dinner hours at restaurants.
You can also select the campaign time zone and target plays per hour. Target plays per hour lets you control how often ads play on specific venue types.
On the right side, budget allocations allow you to distribute budget across devices, venue types, markets, or media owners.
In the Target Audience section, you can select audience segments provided by our measurement partners. These selections prioritize spend toward devices that best match your chosen audiences. You can select multiple segments and navigate categories easily.
The Strategy and Tactics section allows you to add descriptive text that will appear on the campaign share page, which can be shared with clients.
In the Ad Content section, once markets, venue types, dates, and budget are set, you can upload creative assets. This section shows the exact sizes and formats required based on the selected devices. You can upload all creative at once or assign assets by individual size.
You can also assign PMP deals, which are private marketplace deals implemented on our end and made available in your account.
Finally, whenever you make changes to your campaign, be sure to click Save before exiting. Any changes made after the last save will not be applied. If you try to exit without saving, the platform will prompt you with a reminder.