Getting Started
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In this video we’re going to go over how to create a campaign using a point of interest, targeting a specific location.
So first this is our campaign dashboard.
Once you log into your account, we are going to select the new campaign button on the top right.
For this example, I am using a point of interest of hotels around a popular gaming convention called Dragon Con.
So I will label this as Dragon Con example 2025.
We don’t have a specific advertiser in mind for this.
Um, so just to play with this example, we can say Marvel and then say the website for Marvel would be marvel.com creating any campaign.
We wanna make sure that the campaign name advertiser and the advertiser’s website slash domain is filled out.
So once you save the campaign, you know exactly what you’ll be clicking on and selecting once you go out.
So to get to the POIs or points of interest, you’re going to scroll down on the first primary page.
To points of interest here we can add the points of interest by using an address, by searching a name as well as we can import multiple addresses by importing A CSV file.
So we’ll show both options of inputting an address as well as importing a file with multiple addresses.
So to start, I’ve done some pre-research on the hotels that would be hosting this event.
This convention, there’s actually five hotels throughout Atlanta and I have the addresses up here.
So I’m just gonna copy them from my reference and paste the first address into the search fund.
Awesome. So it comes up right here as the first option.
So I’m gonna select that now once I select that POI is now showing and the key metrics bar has changed to devices within that five mile radius, ’cause I didn’t change the radius of my POI, I can now input as many addresses as I’d like through this method or if, if there are a lot we can import them by CSV.
I’m just gonna show another example of taking the address but other typing it in or pasting it into the search button.
The next one comes up, I select it and now I have two POIs in my targeted areas.
I can click and see those addresses and the radius is still at five miles.
Say for this example, we wanted to change the radius to be more tight around the hotels.
I would do a one mile radius and save this.
And now as you can see my key metrics bar has changed and my radius for both of these locations is one mile.
If I take a look at the map, the hotels or the points of interest are going to come up as black dots.
I can select and it will say select and all the other dots around it are going to be devices within my one mile radius of each point of interest.
So that is how you import A POI or an address by typing in or pasting the actual address into unicorn or into our platform.
Another way to add addresses is by importing a CSB file.
So I can go ahead and select import.
My list of reference addresses are actually broken out by address and name.
Uh, if they were broken out by address separated or lat long, it might be easier to select these files to copy and paste onto.
For this example, we will download the main address file.
Alright, so this file imports up as just a two blank columns for name and address.
I have the names and the addresses of my hotels at hand and I am simply going to paste them into these formats and then I can upload this file altogether.
So now that all the addresses are added, I’m going to save this file down real quick and I can upload the file.
So I’m gonna upload the CSV that I just created using the template and it’s going to ask me, it’s gonna show me that I have five line items or five points of interest ready for import and it’s gonna ask what radius I’d like to use.
For this example, we’re gonna stick with one mile radius.
You can go as complex as doing a quarter mile, so 0.25, you can do a hundred miles, anything in between and beyond.
So now that that has loaded, as you can see, our point of interest number has now increased to five and those five addresses that I inputted are now here.
And if we wanted to change the radius for any reason, we can do that here by changing it to two.
As you can see, all the radius is now changed to two or going back and changing it back to one for this example.
So from this view, by collecting the point of interest, um, say you’re finished with your campaign, you can actually download the metrics of the POIs.
Now this report will let you see how many devices are in the vicinity of that specific individual POIs.
So say you have a point of interest that there are no devices, you can remove that from your campaign if you’d like.
Great. So going back to our map, we will now see the five hotels on the map
and our radius for one mile around each of those hotels.
For the pink dots representing the devices.
If I notice that this is looking a little too far still, I might wanna jot this down to half a mile radius just for this example to show you what we’re capable of doing.
Great
and going to our venue types.
So as you can see some of these venue types say zero.
That means within the half mile radius around those five points of interest, there are no airports in that vicinity.
So we’re gonna select venue types that we do have available.
Knowing our target audience is convention goers, they definitely still have to eat.
So choosing bar restaurants, our great options, casual dining, um, college campus.
Also to get the word out on the college campus nearby.
So a lot of people attending the convention might be at in college.
Convenience store is another great one to add due to the fact that people need their convenience stores even when they’re traveling.
And then of course digital billboards, maybe even gas stations.
Of course hotels will be another great one.
A lot of people would be in town for the convention.
And then anything else that would best fit your campaign.
So public transportation is also a great option.
Spectaculars which are large format screens would be amazing for this.
The subway system or train system, transit shelters and urban panels, maybe even some taxi options.
So I’ve selected all the venue types I’d like in my campaign.
As you can see, the key metrics bar has changed the man of devices that are in my venue types and I can click the details arrow and it will show me more.
More specifically the amount of devices per venue type, the average CPM, the max monthly spend and impressions for each of those as well.
Now when you’re planning campaigns with a Domini, you might notice some notification bars that come up.
These are just to let you know that 15 of the screens out of 15 of the 1 79 screens are not available at the very moment.
This specific example is set, the campaign is in August, which is many months away.
So at the moment I’m going to leave these screens in because the availability will likely change by August.
That being said, if you wanted to exclude these, if this started next weekend or within a month, you can just select the exclude button and the 15 screens that are not currently available will no longer show up in our targetable screens.
Awesome. So moving along to our campaign details.
Typically with conventions we want to advertise when the convention is going on or maybe one day prior to one day after.
So that being said,
this specific convention Dragon Con is in August, the end of August through September.
So I’m going to select the start date by hovering over start date and selecting the arrow next to the month.
I’m gonna go all the way down to August and select the first day of the convention, which is the 28th and deselect that.
So hover over the end date and go to the next month as the convention ends on the first.
And whenever I add a schedule, I always add a budget.
So the budget of this campaign, I’ll give an example, we can do say $20,000 and that $20,000 equates to $4,000 per day for the five days of our scheduled flight.
Alright, moving along.
Um, we always recommend adding day parting the day Parting will let you focus on only playing ads on the venue types during the specified times.
And usually we want those times to be when it is the most popular times of day to be at a bar restaurant or to be driving past a billboard so we’re not wasting any of our advertising dollars during slow times for those specific screens.
So we can go ahead
and select Bar Restaurant, we’re gonna be using all the days in our flight.
However, if you were doing a campaign where you knew you didn’t wanna run during the week, you can unselect the weekdays.
For this example, since it’s only a five day flight and we are targeting all five days, we’re gonna keep all the days of the week Monday through Sunday selected and just stick with changing the times.
So bar restaurants typically are open through lunch and dinner, um,
maybe even a little into the night if people are going out and having some fun social time after the convention at a bar.
So I’m going to select 12:00 PM to midnight for bar restaurant screens and Bar Restaurant Jukeboxes and Bar Restaurant tv.
So this end time is already at midnight so I’ll keep that as is.
I’ll select the start time and scroll down to the time I’d like it to start.
And now both bar restaurant Jukeboxes and Bar Restaurant TVs haven’t filled out.
As you can see, I haven’t selected anything for the other venue types.
It’s still showing all days all times.
I can now select the plus button next to casual dining.
New casual dining includes more casual eating locations that might be open for breakfast through dinner.
These aren’t going to be bars so I would say maybe an 8:00 AM through 9:00 PM when most people would be eating their meals.
Moving along we’re gonna use the same strategy for college campuses and all the other locations by going through the most popular times that these venue types will be visited and seen.
Now that all of our day partying has been inputted, I’ll move along and change my time zone to Eastern Time because this convention is in Atlanta and I’m currently located in Texas.
So I just wanna make sure that the time zone is selected for where we are running the campaign.
We’re not gonna be using weather triggers for this example or uh, our target place per hour.
Scrolling back up, this is a really good place to save the campaign to make sure that all of the work we have inputted is nice and saved and in case we lose any data you have to refresh, it’s all in there.
If you wanted,
you could also choose specific budget allocations for specific screens.
We’re going to skip that example for today and move along to our target audience.
So our target audience for gaming and conventions, this is gonna depend obviously on the client and the brand.
Uh, for this example let’s go through our entertainment category and go to cultural venue vi visitors and entertainment vis venue visitors and then anything else that would best fit your brand.
You can scroll through all of our options.
Um, and we also know that a lot of people are traveling for a convention,
so we wanna maybe hit commercial airport visitors during this campaign and hotel guests of course, as you can see, we also have some retail options.
GameStop being a great one.
So those who shop at GameStop because these are gaming clients.
And then anything else that best fits you can add as well.
Moving along to our strategy and tactics, we can input our strategy here.
Um, this is optional of course, but if you wanted to add some verbiage or words to help elaborate your strategy and tactics behind the campaign, this is going to be able to be shown on the client facing view.
So let’s say we are targeting a half mile radius
of the Dragon
on hotels
and now on the ad content sizing you will see the specific ad content pieces needed for this campaign and you’ll be able to add them once you are ready to launch the campaign.
And like I said, the PMP deals, uh, are actually more for our managed services team.
If you are interested in possibly getting a PMP deal added to your campaign, please reach out to us.
So now that the campaign is planned, I’m just gonna go through the key metrics bar and show you what our plan entails.
So as you can see with our $20,000 budget, we are getting an estimated 1.7 million impressions with our forecasted CPM at 1154 and we have 179 targetable screens across 12 venue types.
If I scroll and select the details bar, this will show us all of our venue types, the amount of screens per venue type, the average CPM, as well as the day parting time we selected for these as well.
I can also select the map and show how close and targeted these screens are to these hotels, which is really great when we are trying to target a location.
So as you can see right outside the one of the, the hotels holding the convention, there’s a large spectacular being seen for anyone entering and exiting the hotel, which is amazing.
We have another spectacular right next door, a convenience store right outside the hotel that a lot of convention guests would be visiting and so on and so forth.
Now if the client was interested in seeing all of the details broken out by say a spreadsheet, you can go ahead and select the can, um, key metrics, bar details, arrow, scroll down and find the device list CSV.
So I will download that device list CSV just to show you what it would look like.
You can see it breaks down our devices by the name the media owner and more Lat Long specific information all the way from all the details here.
Now this campaign is planned.
I’m going to select the save button and return to our main account dashboard.
From here say if you wanted to share this with a client or another team member, you can share your campaign.
So by hovering over the campaign and selecting the three bars on the left, I can choose to share this
campaign with the emails.
I want to share them the type of presentation and then by selecting it by showing tactics or if you want to show the ad content size as needed here and then hitting save and close or sharing your campaign.
So now I can also view the campaign myself of what the client would see by clicking view campaign plan.
So this is the client facing share page as we say, and it breaks down everything we put into the campaign to be visible but not editable.
The map is still interactive so they can zoom in and zoom out and select the specific devices.
You can choose to have the ad contents sizes added if that is something the client needs.
And then it gives the examples of screen types with pictures.
So this is our point of interest campaign off of our example using a gaming convention.