Adomni announced a partnership with Lightbox OOH Video Network. It is a leading digital out-of-home video network with a reach of 80 million monthly unique consumers, delivering 650 million monthly impressions, and spanning 300+ shopping malls in the U.S.
Digital signage has many complex moving parts. However, at the end of the day, digital signage’s main purpose is to deliver the right content to the right audience.
This week’s podcast guest Jonathan Gudai, the Founder and CEO of Adomni, talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation comes to static billboards.
The key themes at the at last week’s ANA Media Conference in Orlando Florida, April 10-12 2019, were brand relevance, brand safe environments, transparency, privacy issues and fraud. It was clear to me that Adomni delivers for screen/board owners and advertisers against all of these.
Back in the late ‘60s, Jonathan Fine’s grandfather was the valley’s second largest billboard owner through his company Sun Outdoor. Today, Fine and his partner Jonathan Gudai are working to change the out-of-home advertising space through their Las Vegas-based digital signage company, Adomni.
Adomni announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively and target their audience based on behaviors.
One of the recent innovations for OOH audience insights is mobile phone location data — where the digital world and physical world intersect.
Innovation in advertising and digital signage technology will result in more relevant ads being delivered to more people on a growing number of out-of-home screens.