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Take Your Advertising to the People

A recent report by Nielsen in conjunction with OAAA showed more promising data for the value and impact of the out of home advertising industry.

The Power of OOH

Out of home advertising is big, bold, and hard to ignore. It serves as a great medium to advertise just about any product or service.

Geo-targeted Puma ads promoting NYC store stretch the concept of billboards

Puma has launched an advertising campaign to promote the impending opening of its New York City flagship store that geo-targets video ads to screens on top of taxis and rideshare vehicles based on where they are.

Audience and measurement working together in OOH

Advertisers today want to reach as many people who want to use their product or service as possible. And if they’re paying for each impression of the ad, they only want to serve it to the audience of highest probable conversion.

Targeting Specific Audiences in OOH

Do your advertisers ever ask about targeting specific audience segments? In an ever-changing world, advertisers are always seeking to specifically target their ideal audience, and they can now do so with their out of home campaigns.

Challenging Programmatic, A Chat with Jonathan Gudai, Adomni CEO

The Board Room is outdoor advertising’s unfiltered podcast which offers deeper insights on the Out of Home Advertising Industry. This pod ‘CAST’ is a challenging Q and A format of programmatic platform Adomni’s CEO, Jonathan Gudai.

Understanding OOH Impressions, CPM, Reach and how to use them

In the world of advertising, companies want to know how many people are seeing their ads. It’s the job of the out of home company or agency to deliver that info in a way advertisers can understand. Here is a look at the several ways this information is being reported, how to read the data, and understanding it.

Digital Out-Of-Home Comes of Age

“Here’s the thing: out-of-home advertising has always been an extremely powerful way to engage audiences,” Larry Grella, Executive Vice President, Sales and Business Development at Adomni.