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UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH

The UFC had to move a fight scheduled for December 29 from Las Vegas to Los Angeles — less than a week before the event. They executed a campaign to switch the fight’s location just days before, with UFC’s out-of-home (OOH) ad agency, Outdoor Solutions, using Adomni’s self-service online platform.

Adomni CEO joins the Board of Directors for the DPAA

DPAA, the leading global organization for everything digital out-of-home, announced today that three executives have been voted onto the organization’s board of directors, including Jonathan Gudai, CEO of Adomni.

OOH Synergies: The Rising Tide That Lifts the Industry

I remember the first time I heard about Uber. My initial response was “wait, you get in some random person’s car and trust that they will safely take you where you want to go? Hmmmm. …” And then I tried it. There was no turning back.

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