Tasty Ad spoke with Adomni (a leader in programmatic OOH) to discuss some of the issues and preconceived notions many companies might have about using programmatic platforms to help sell their unsold ad spaces.
Tasty Ad spoke with Adomni (a leader in programmatic OOH) to discuss some of the issues and preconceived notions many companies might have about using programmatic platforms to help sell their unsold ad spaces.
There have been 2 major disruptors in the Outdoor Advertising Industry since the mid 90’s. The first was the transition of billboard panels and paper poster’s, to high resolution digital printing. The second was the birth of the roadside LED Bulletin. The third evolution is happening now, which is very exciting, Programmatic.
A look at millennials (the new largest generation) and how they will influence our industry.
LAS VEGAS – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced today partnerships with Clear Channel Outdoor and Lamar Advertising, two of the largest outdoor advertising companies in the world.
Another summer is upon us, and with it, as 100 million Americans head out on some kind of vacation, come all sorts of opportunities for advertisers to reach consumers outside the home.
Kylie Jenner’s face—seductive, glowing and larger than life—is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift.
Formetco recently announced the successful integration of its new enterprise software F360 CMS with the Adomni Demand Side Platform (DSP). IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers.