Out of home ad content ideas

Published: December 2, 2020

If you’re new to digital out of home advertising, deciding on creative content can be difficult. Our DOOH experts have outlined a few suggestions and examples of OOH advertising ideas that will give you confidence that your ads will generate the results that you are looking for.

The most important rule to follow:  Keep your message clear and uncluttered! Once you decide what to advertise, you must condense your message to its simplest form. 

Product/Service ads

Driving direct sales with DOOH is a great way to utilize the larger than life screen and is guaranteed to drive results. One main rule for advertising products and services on billboards is to stick to one product or service per ad. Clutter is the enemy of OOH. Make sure your product or service is easily understandable as to what it is and give them a reason to want to buy it. 


Informative ads

A great way to keep your viewers' attention is to create information-based ads. These can include something your viewer relies on every day such as news updates, traffic or weather, and stock market updates. 


Supportive ads

Do you support or partner with a charity or non-profit? What better way to show your support than with OOH? Philanthropy is alive and well and many younger generations associate with brands and products that have a mission other than selling products.


Brand Awareness ads

The most popular type of OOH ad is the brand awareness ad which we’ve discussed in other articles. These include simple logo ads with your website or contact info and could even call out social media accounts


Competitive ads

Do you outshine your competition? Better prices, better quality, faster shipping…these are all things you can.


Now that you have an idea of what types of ad creative works best in OOH, it’s time to test out the most trusted advertising medium. Our team of DOOH experts is ready to help plan your campaign today, at no charge to you! Contact us at concierge@adomni.com.

Written By: Shane Hutton

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