Campaign Planning Strategies
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Hi, my name is Jason, and this video is going to cover how to build a campaign using our brand new tool JEEN AI. There are two ways to build a campaign in AdOmni: the first is building a campaign in our standard setup, and the second is using JEEN AI, the campaign-building assistant. Think of it as a jumpstart to your campaign build. You can find JEEN AI in the top right-hand corner of your account. This will open a chat window where you can interact with JEEN. Before we jump in, let’s quickly cover what JEEN is and why it’s useful. JEEN is an AI assistant built into the AdOmni platform. It helps you quickly find accurate information, answer questions, and complete tasks. It’s designed to support digital out-of-home advertising, and people use JEEN because it delivers concise, reliable responses and can even pull from trusted knowledge bases and the web to keep answers up to date. When it comes to campaign building, JEEN is like having a strategist and support guide right at your side—it can help determine campaign objectives, recommend audience targeting and venue types, set up campaign details for you, walk you through optimization best practices, and even help you troubleshoot or share campaign plans with your team. In short, JEEN makes campaign planning and execution faster, easier, and smarter.
To start, just enter a prompt describing what you want JEEN to help you with. For example: “Build a campaign for an eco-friendly cleaning product in the Dallas area to drive awareness.” JEEN will think for a moment and then create a campaign strategy for you. It will suggest the best venue types to target your demographic and include the geographic coverage area for your campaign. Once it’s done loading, you can click the orange link to view the campaign details. You’ll see that JEEN created a campaign with venue type recommendations across the Dallas area, and you can continue communicating with JEEN on the left. For example, you can say: “Add a budget of $10,000 for the month of October,” and once it loads, you’ll see the budget added and the schedule set from October 1st to October 31st. You can also ask JEEN to remove or add venue types—for example, “Remove shopping malls and add restaurants”—and it will update the plan and may even suggest additional options you might want to include.
You can also ask JEEN to include day parting. You can specify the day parting you want, or simply say: “Add day parting during key hours.” Once it loads, you’ll see day parting added based on recommended peak hours. With each prompt, JEEN AI will refresh your campaign and update settings for you. You can also focus campaigns around specific points of interest—for example: “Include devices within a two mile radius of Walmart.” After it loads, you’ll see the updated plan, where black dots represent Walmart POIs and pink dots represent devices within the selected radius. Once you’re happy with your campaign strategy, you can select Create Campaign, choose your account, and return to the dashboard. Your campaign will appear at the top of your dashboard, ready to activate or adjust further. And that’s it—you now know how to build a campaign using JEEN AI instead of manually creating everything step by step. JEEN helps you strategize, optimize, and launch campaigns more efficiently, while also giving you reliable support for any questions you might have about digital out-of-home advertising or the AdOmni platform.