Campaign Planning Strategies
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Hello, my name is Alyssa and I’m a client success manager here at AdOmni. And I’m making this loom to give you a walkthrough, um, to kind of explain some of the nuances with geotargeting within the AdOmni platform.
So to start with, I have a couple placeholder items here so that we can get live updates as we plan. So I’ve got a week long flight and a $5,000 budget, and then I’ve also selected digital billboards as my venue type. So let’s say for the purposes of this demo, we wanna target the Los Angeles area. To start, I’m going to use the CBSA targeting first. The CBSA is defined on a core urban area with a population of at least 10,000 people, and it includes the surrounding areas that are highly integrated with that core. So this is a great target if you want to get a pretty wide coverage of a market and include people that are associated with, let’s say LA, but maybe don’t live within a certain county or the city limits. So let’s start with Los Angeles. You can type that in and it’ll pop up as you can see. I see that this has shown up in the middle of my campaign, which means that it’s registered and we now show that we have 238 screens to work with. And here’s what that looks like on the map— all these pink dots are our digital billboards within Los Angeles.
So let’s just say that this is still a little too wide. Maybe we don’t want to target the entire Los Angeles CBSA, or maybe this is too many screens for us to work with. So I will show you how to narrow this down a little bit. One of our options that we work with is a geofence. So I’m gonna start with my draw inclusion fence tool and let’s make a square in here. We can see that this geofence gave us 204 screens, but you’ll notice that we still have 238 screens in our overall campaign plan. And that’s because our system treats each of these targets—this geofence and this CBSA—independently and they’re additive. So we’re still working with all of the targeting, but we don’t want that many screens. So I’m gonna take off this CBSA target to isolate that geofence, and then you’ll notice it goes down to 204. So this is our updated targeting, and let’s just say this is still a little bit too much. Maybe we wanna target people coming in and out of the airport. So I’m gonna go down to this point of interest option that we have here, and I’m gonna select Los Angeles International Airport. And I’ve got the five mile radius set right here. You can update that to whatever number you’d like, but for now we’re gonna use five. Again, we still have the full 204 screens because we have two targeting parameters inputted, so I’m gonna take off that geofence, and now we are left with 32 screens. Here is our map view—this black dot is our point of interest and all the pink dots are our surrounding billboards.
And so let’s say that we’re happy with the 32 screens we have. You can go ahead and save your campaign. From there you can do a check on what kind of usage that looks like. First we see a popup here and it says five screens have been temporarily unavailable, so we can go ahead and exclude those. Then it looks like we forecast to use a little bit less than 3% of the available play usage, and we are estimated to play 1.7 times an hour. So that is what our campaign looks like as a whole, and if we’re happy with that, we can go ahead and save. These tools are available in each campaign option, so feel free to use these and play around with them. There’s even some advanced dropdowns you can include—let’s just say you have two or three specific devices that you want to use. You can go ahead and enter in those device IDs and that’ll isolate those. Or you can do it by state or by postal code. So there’s lots of different options here. Just remember that they’re treated independently and additively, so make sure that you isolate what you would like in order to bring that device count down if that’s what you’re trying to do. So that is it for this video. Please reach out if you have any questions and let us know if you need anything else. Thanks. Bye.