DOOH Proof for CPG brands
Published: April 18, 2023
It's no secret that the consumer packaged goods (CPG) industry is fiercely competitive. Recent projections show that the CPG market is poised for growth, largely due to the emergence of micro-segmentation among consumers and the resulting influx of new product launches. With an ever-increasing number of companies introducing new products and expanding their SKU offerings, CPG brands must stay on their toes to remain competitive in this dynamic industry.
It's clear CPG brands must stay ahead of the curve and adapt quickly to the ever-changing environment. Enter digital out-of-home (DOOH) advertising - an essential tool for modern marketers seeking to engage their audiences before, during, and after the shopping journey. With DOOH, CPG brands can capture the attention of their target audience with personalized content and stay agile in the face of shifting consumer trends.
Let’s dive into real-life campaigns and see why DOOH is becoming an essential advertising ingredient in many successful CPG brand strategies.
Targeting Made Easy
DOOH has emerged as a powerful tool to reach audiences wherever, whenever. With advanced targeting capabilities, brands can effectively steer their target audience in the exact location and time they are most likely to make a purchase. This allows brands to interact and engage with on-the-go shoppers in a highly impactful and targeted way, increasing the likelihood of conversion and boosting sales.
The effectiveness of DOOH advertising was demonstrated in Bubly's summer campaign "Bubly and Chill”, where they leveraged Adomni's programmatic data-driven platform to target billboards close to retail locations and place-based screens in grocery and convenience stores, reaching audiences in the shopping mindset and achieving optimal campaign outcomes. The performance-driven DOOH campaign showed remarkable results, including improved brand recognition, increased sales, and a 178% ROAS.
CPG brands can now paint towns with their advertising message on unmissable and strategically-placed DOOH screens. As DOOH ads become increasingly prevalent, brands have unparalleled opportunities to reach their audience where they live, work, and play, making it a valuable tool in their advertising arsenal.
An alcohol company’s story came to life on unmissable digital out-of-home screens strategically placed in high-traffic areas across New York City and Long Island. Adomni's programmatically connected screens perched in high-dwell areas such as gyms, lined pedestrian walkways in Manhattan, and even sat atop rideshares in all corners of NYC. These larger-than-life screens provided a unique opportunity for this alcoholic beverage brand to captivate its target audience, delivering over 17M impressions in one month and a 27% lift in store visits!
Mobile Retargeting Drives Store Traffic
Why limit the impact of your DOOH ads to just the physical world? By leveraging mobile retargeting, CPG brands can continue to engage with audiences who have seen their DOOH ads, extending the reach and impact of their campaigns across multiple channels. With this seamless omnichannel approach, brands can create a truly connected experience for their customers and increase the likelihood of conversion.
To increase brand awareness and drive store visits to Walmart locations nationwide, a hard seltzer company incorporated mobile retargeting into their DOOH campaign. By re-engaging audiences on their mobile devices, they reinforced their message through multiple touchpoints. The result? The campaign drove a remarkable 53% lift in-store traffic!
Gone are the days of waiting for consumers to find you - in today’s world, CPG brands must seek out their audience wherever they may be, and that's where digital out-of-home advertising comes in! If you're looking to take your CPG brand's marketing to the next level, our team of DOOH experts is prepared to help at no charge to you! Contact us at firstname.lastname@example.org.
Written By: Julia Cramer
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