One thing all the research and publications agree on is that out of home market share and ad spend will grow in 2021.

Reaching your audience EVERYWHERE has never been easier and out of home is the perfect advertising medium to do so.

The beauty of DOOH is that it is omnipresent throughout a consumer’s daily journey. Let’s look at some typical consumers and how out of home reaches them throughout the day.

A recent study conducted by MFour asked ridershare users to compare Uber and Lyft. Let's look at the key finding and what they mean for advertisers displaying their ads on Uber OOH.

From gas station screens to Uber vehicle car toppers to 48’ billboards, digital out of home (DOOH) certainly has a wide array of screen choices for your advertising to be displayed on.

Our DOOH experts have outlined a few suggestions and examples of OOH advertising ideas that will give you confidence that your ads will generate the results you are looking for.

Some great CTA campaigns for DOOH include driving audiences to your website, your physical store, or even following you on social media, where you can continue to market your product to them.

The Harris Poll in partnership with OAAA recently published a study about COVID-19’s impact on consumer behavior, shopping, and plans for the 2020 holiday season. Let’s take a look at the key findings and how they impact advertisers.

This holiday season, take a multi-channel approach to your advertising. Consider utilizing a mix of social media, digital billboards, gas stations or rideshare toppers, mobile, digital, and shopping mall or grocery store displays to promote your products.

You should consider how “the new normal” will affect your advertising and plan accordingly so you get the most return out of your investments.