By Judy Mottl for Digital Signage Today: To get a glimpse at what's coming in 2026 Digital Signage Today reached out to industry leaders, including Jonathan Gudai, for their predictions as the new year arrives.

By Jonathan Gudai for StreetFight Mag: The smartest marketing and political campaigns in 2026 will be the ones that treat every surface, whether mobile, connected TV (CTV), or street-level displays, as nodes in a single, adaptive system. These four shifts define the new media architecture of 2026.

By Annie La Vespa for The Current: After a lull, streaming M&A surged in 2025, driven by bigger, strategic swings across content, data, and ad tech. Jonathan Gudai highlights the intensified need to scale reach, while noting deals like DAZN-Foxtel and Canal+-MultiChoice point to sports and local-language content as key levers for global growth—trends that could define streaming’s 2026 playbook.

By Jonathan Gudai for AdExchanger: Broadsign’s acquisition of Place Exchange marks a pivotal moment in programmatic DOOH. In this analysis, Jonathan Gudai discusses why the move is less of an endgame and more of an opening gambit, reshaping infrastructure, accelerating consolidation, and signaling what major players may do next.

By OOH Today: Broadsign’s acquisition of Place Exchange signals a major consolidation in programmatic digital out-of-home, combining global inventory, advanced SSP technology and data-driven workflows. Industry leaders — including AdOmni’s Jonathan Gudai — call it just the “opening move” toward a more unified, scalable and measurable OOH ecosystem.