By Margo Waldrop for The Drum: With the NCAA tournament now in its Sweet 16 stage, AdOmni’s Luba Giglia explains why restraint, regional discipline and flexible creative define what works in live sports.
Luba Giglia, along others, shares how responsive regional DOOH helped one live sports campaign stay relevant as tournament momentum built.
By Luba Giglia for Cynopsis: Live sports like March Madness are unpredictable, and DOOH is emerging as a more responsive media channel.
Unilever’s social-first shift raises a bigger question: how brands scale social signals across video, DOOH, and other channels.
By Travis Clark for The Current – As Netflix tests live sports partnerships, Luba Giglia weighs in on how advertisers can extend + measure moments to drive unified reach and performance.